Marketing Deluxe

The start of a new year always brings changes, and it’s no different when it comes to the work of a graphic artist. We’ve put together a list of recent graphic trends as well as the latest and most interesting innovations. What are the key aspects that will dominate the design scene in 2024, and what styles will be scoring points for our clients? As every year, Pantone’s colour of the year plays a major role and sets accents as well as making a clear statement. Discover the creative indicators that will inspire graphic designers in 2024.

PANTONE 13-1023 Peach Fuzz: Pantone’s Color of the Year 2024 radiates ease and charm. Pantone Color Insitute Executive Director Leatrice Eiseman explains: ‘In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.’ This colour has already inspired many graphic designers and even a fruit and rose-infused tea.

Less is more is here to stay as we see minimalism striding on as a popular graphic design trend. However, in 2024 it gets an interesting twist with subtle colour accents to highlight elements or create focus, adding depth and creating visual interest without compromising minimalism’s simplicity and clarity – for discreetly eye-catching results!

The popular counterpart to minimalism, the rise of collage and mixed media design continues apace in 2024. Experimenting with different textures, patterns, images and typography generates eclectic and eye-catching visuals. This approach creates tension and dynamism and is definitely no shrinking violet! Collages and mixed media designs are ideal for embracing more detail, colour and variation in editorials, posters and social media graphics to create a powerful impact.

Strictly geometric shapes make way for natural and organic forms to produce a vibrant aesthetic and graphic designs that draw inspiration from nature. This trend responds to the growing emphasis on mindfulness and wellbeing by making use of calming colours as well as illustrations drawn by hand. The nature-inspired aesthetic can be used to raise awareness of environmental issues, celebrate the beauty of the planet, or simply to inspire creativity. Organic shapes are particularly popular in the design of logos, advertising materials and websites.

One of the most significant trends in design has been the growing commitment to environmental responsibility which can be seen in the use of recycled materials, environmentally friendly printing techniques and innovative packaging solutions. As well as having a positive impact on the environment, sustainable design offers aesthetically appealing and functional packaging, branding and advertising solutions.

Photocredit: Feepik, istock