How do you integrate technology and AI into marketing? We combine strategic brand leadership with high-end technological implementation. In collaboration with specialised developers and AI experts, we create: High-performance websites Data-driven marketing and campaign systems AI-supported performance optimisation This combination delivers a depth and quality that traditional agency models cannot achieve. Who develops the website, SEO and performance marketing? These services are implemented together with our specialised technology partner WESEO, combining strategic brand leadership with high-end development and data-driven performance.

What are the concrete results of working together? Clear positioning Differentiated brand identity Structured communication Functioning marketing system International visibility High-quality demand

Strategy. Brand. Demand. Reputation.
Luxury Hospitality. Holistic Health. Medical.

We build brands that perform

Q: Marketing & Responsibility

Do you also execute marketing operations? Depending on the project, we either deliver operational marketing services ourselves or coordinate specialised partners in the technological field. Our core responsibility lies in strategy, brand leadership, brand and communication architecture, and the structured management of all marketing activities.

Q: Lead Agency & Technology

What does Lead Agency mean in practice? We define strategy, corporate design, communication architecture and content and campaign logic. All measures – whether implemented internally or by external partners – are coordinated and quality-controlled under our strategic leadership.

Q: Getting Started

Is marketing deluxe the right partner for my project? If you want to develop a relevant concept, position it clearly, gain international recognition and grow sustainably – the answer is yes. How do we start? In an initial conversation we analyse your starting point, objectives and potential. Based on this, we develop a clearly structured approach for strategy, concept development, brand architecture and marketing systems. Request consulting

Q: Positioning & Target Groups

For which projects is marketing deluxe the right partner? We work with luxury hospitality brands, boutique hotels and resorts, holistic health concepts, medical spas and resorts, as well as preventive care and longevity projects. Do you work with existing businesses or only with new projects? Both. We support new developments as well as existing businesses, particularly when strategic repositioning, sharper positioning or market expansion is required.

01.

Join

Built with method

Driven by expertise

As a brand agency, we develop strategies, concepts, brands and growth systems for luxury hospitality, holistic health and medical spas and resorts. With clear positioning, international relevance and sustainable demand.

Request consulting

Locations

Markets

Languages

Clarity. Strategy. Method.

Many brands are visible – but not relevant.
Many invest in marketing – but without a system.
Many communicate – but without a clear identity and defined target groups.

We connect

Strategy
Concept
Brand
Communication
Marketing
International PR

into an integrated system that strategically manages perception, generates demand within the right audiences and enables sustainable growth.

Expertise creates trust

50+ luxury hospitality brand positionings
20+ years of holistic health concepts
20+ years of medical spa developments
25+ years of luxury hospitality expertise
25+ years of strategic experience

Why it works

A clearly structured strategic architecture creates lasting impact:

Precise positioning and differentiated offering architecture
Tailor-made, distinctive concepts
Corporate identity and design with international relevance
Methodically integrated marketing architecture
Culturally sensitive multi-channel communication
Strategic PR for continuous international visibility

Strategic lead

Claudia Reichenberger stands for strategic and holistic concepts in luxury hospitality, holistic health and medical spas and resorts.

With over 25 years of experience, she combines operational expertise with strategic leadership – forming the foundation for differentiated positioning and sustainable growth.

Together with an interdisciplinary team of experts, she translates concepts into operationally effective systems and architectures.

Who we are

We work for

Luxury Hospitality
Differentiation, brand profile and international positioning
Holistic Health
Holistic concepts with clear structure and market logic
Medical Spas & Resorts
Trust, medical expertise and international brand leadership

Projects & References

We build more than brands.We build systems that make brands perform.

We build more than brands.
We build systems that make brands perform.

T-I-N-G Method

Strategy. Identity. Network. Growth.

T-I-N-G connects positioning, identity, relationships and growth into an integrated strategic brand system.

Discover strategy

T – Target

Define

Defines target groups, markets and strategic relevance

I – International Identity

marketing deluxe Consulting International Identity

Presence

Shapes brand, perception and differentiation

N – Networking / Nurturing

Cultivate

Manages channels, media and relationships

G – Growth

Onwards and Upwards

Develops demand, performance and long-term growth

Start your T-I-N-G journey

Clarity

Analysis, strategy, positioning, target groups

Identity

Brand, design, narrative

Visibility & Reputation

International media & public relations, multi-channel communication

Demand

Marketing, campaigns, performance

Growth

Development, scaling and reputation

A Successful Model

Consulting

Feasibility studies, product, destination, target audience and market analyses form the foundation of every successful project.

Define your strategy

Development

Tailor-made concept, brand and product development define the system.

Build your brand

Positioning

A clear definition of target audiences, target markets and growth objectives provides the strategic framework.

Drive demand

Communication

Culturally sensitive, targeted multi-channel communication and a strong brand identity drive sustainable growth.

Shape your communication

Expert Services

Longevity & Health Development

Looking to establish your niche in the growing health market? We transform your hotel or resort into a sustainably growing, internationally successful longevity and health destination through proven systems, strategic methodology and operational support.

Get Healthy

Strategic International Positioning

Looking to enter new markets? We position your brand internationally through culturally sensitive, native communication, targeted brand architecture and bespoke international media relations.

Go Global

Studio M
Multimedia production & content

Audiovisual formats are a central element of modern brand leadership.

With our own studio we produce

Brand videos
Campaign videos
Travel reports
Podcasts
Interviews & expert talks
Pre-opening content

Explore Studio M

Explore our work

Strategy. Brand. Communication. Marketing. PR.

Luxury Hospitality
Schlosshotel Fiss
Strategic positioning as a 5-star family, wellness and ski destination | Consulting, internationalisation, PR & sales.

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Luxury Hospitality
Hotel Plunhof
Positioning as a leading themed spa | Strategic development, internationalisation, PR and brand leadership.

Read more
Luxury Hospitality
Hotel Restaurant Spa Rosengarten
Building an international 5-star gourmet destination | Positioning Simon Taxacher as a global culinary brand.

Read more
Luxury Hospitality
Dollenberg Schwarzwald Resort
Consulting, brand development and international positioning | Strategy, design, communication and market development.

Read more
Luxury Hospitality
Spa Hotel Jagdhof
Consulting, brand development and international market expansion | Design, communication, multimedia and full service.

Read more
Holistic Health
European Ayurveda Resort Sonnhof
Strategic brand development and internationalisation of European Ayurveda | Full service for a global health brand.

Read more
Medical Spa & Resort
Park Igls
Establishment as a pioneer of Modern Mayr Medicine | Strategic positioning, PR, marketing and internationalisation.

Read more
Medical Spa & Resort
Mount Med Resort
Holistic development of a medical spa & resort | Strategy, operational concept, brand and international positioning.

Read more
Holistic Health, Luxury Hospitality
Botanic Sanctuary Antwerp
Development of an international 5-star superior destination | Strategy, product and brand development, global positioning.

Read more
Holistic Health, Luxury Hospitality
Van Oys Maastricht Retreat
Development of a historic castle into a Leading Hotels of the World retreat | Concept, brand, positioning & full service.

Read more

Why T-I-N-G deluxe?

Strategic systems instead of isolated marketing measures
25+ years of experience in hospitality and health
Interdisciplinary expertise
International market and media competence
Integration of strategy, brand, marketing and technology
Lead agency with clear strategic direction

Ready to build
a brand that performs?

Strategy determines relevance.
Brand determines perception.
Marketing determines demand.

Request consulting

FAQs

Strategy & Method

What differentiates your approach from traditional agencies?

We don’t develop isolated marketing measures. We build an integrated system of strategy, concept, brand, communication, marketing and PR. With the T-I-N-G model, we connect all relevant parameters into a clearly managed international brand and marketing architecture.

When is the right time to collaborate?

As early as possible – ideally on a greenfield site, especially for new developments. However, collaboration is equally valuable for existing projects when clarity, differentiation or growth potential is lacking.

Marketing & Responsibility

Do you also execute marketing operations?

Depending on the project, we either deliver operational marketing services ourselves or coordinate specialised partners in the technological field. Our core responsibility lies in strategy, brand leadership, brand and communication architecture, and the structured management of all marketing activities.

Lead Agency & Technology

What does Lead Agency mean in practice?

We define strategy, corporate design, communication architecture and content and campaign logic. All measures – whether implemented internally or by external partners – are coordinated and quality-controlled under our strategic leadership.

Technology & AI

How do you integrate technology and AI into marketing?

We combine strategic brand leadership with high-end technological implementation. In collaboration with specialised developers and AI experts, we create:

High-performance websites
Data-driven marketing and campaign systems
AI-supported performance optimisation

This combination delivers a depth and quality that traditional agency models cannot achieve.

Who develops the website, SEO and performance marketing?

These services are implemented together with our specialised technology partner WESEO, combining strategic brand leadership with high-end development and data-driven performance.

Impact & Results

What are the concrete results of working together?

Clear positioning
Differentiated brand identity
Structured communication
Functioning marketing system
International visibility
High-quality demand

Getting Started

Is marketing deluxe the right partner for my project?

If you want to develop a relevant concept, position it clearly, gain international recognition and grow sustainably – the answer is yes.

How do we start?

In an initial conversation we analyse your starting point, objectives and potential. Based on this, we develop a clearly structured approach for strategy, concept development, brand architecture and marketing systems.

Request consulting

Positioning & Target Groups

For which projects is marketing deluxe the right partner?

We work with luxury hospitality brands, boutique hotels and resorts, holistic health concepts, medical spas and resorts, as well as preventive care and longevity projects.

Do you work with existing businesses or only with new projects?

Both. We support new developments as well as existing businesses, particularly when strategic repositioning, sharper positioning or market expansion is required.

We create brands. We build systems. We lead performance.