How Do You Assess Your Positioning’s Effectiveness?
Simply take a long hard look at your business. Lacklustre growth? Sales on a downward trajectory? Market share dropping? When you run a business, day-to-day operations tend to take over, making you lose sight of the bigger picture. Ultimately, it’s your strategic development that suffers. With a disastrous knock-on effect: a loss of market visibility.
The Solution
Address the cause: start with an active positioning strategy, define the target group – 95% of all positioning strategies zero in on specialisation with a specific target group. Then, create a signature product that wins over your audience with polished, precise communications on all channels and within the right markets.
Method Means Success
We look at your business as a whole, providing ideas and an outsider’s perspective. As an international marketing agency, we explore new avenues, and do so systematically. We begin with a comprehensive review which serves as a basis for correct positioning. This is the core of marketing and shapes the brand image. We work with you to develop your unique positioning, and help you to either become a trailblazer in your niche or a multi-specialist. Focusing on target groups for which you become the problem solver paves the way for qualitative market dominance.
We Give Your
Positioning Visibility
We speak plainly
and are precise in
our communication
Strong positioning thrives on clear communication. Without it, brands can easily get lost in the mix. Communication is our domain. Your claim is the core message that will take root in the minds of your target audience. Markets are conversations – and well-planned communication is the key to success. We reach the right target groups by taking a cross-media approach, using evocative words and moving images.
Agency News
Concept & Positioning | Best New Hotel Awards
Botanic Sanctuary Antwerp Luxury Branding
Condé Nast Traveller Wellness & Spa Guide 2023
Green Spa Concept for Tschuggen Hotel Group
New Opening: Casa.b mogador!
Agency News
Health In Transition
Sustainable positioning gives us the edge. We have been pioneers in the holistic health segment for more than 15 years. Our clients benefit from a competitive advantage because we approach societal change with a proactive and innovative mindset. Our future-oriented perspective is helpful in developing and supporting projects for visionary companies and investors who dare to take action in uncertain times.
Destination Health
marketing deluxe is the strategic partner of choice for developing sustainable health concepts. As an international full-service agency, we combine strategy, project and product development as well as brand building and elaboration under one roof. International success in the health megatrend requires a strategic and holistic course of action.
Holistic Health Concepts
Press & News
Awarded: TOP Mice Destination in Antwerp, Belgium
Best New Hotel Bar 2023: Henry’s Bar at the Botanic
Best Hotel Concept: Botanic Sanctuary Antwerp
4 MICHELIN stars for Botanic Sanctuary Antwerp
Introducing the 5-star superior Botanic Sanctuary Antwerp
Condé Nast Traveller Wellness & Spa Guide 2023
Dollenberg Schwarzwald: Berg in Feeststemming
Panchakarma – the ideal path to detoxification and resilience
UNIKÁTNÍ vlastní KONCEPT resortu Mandira
3 MICHELIN sterren voor Botanic Sanctuary Antwerp
3 MICHELIN stars for Botanic Sanctuary Antwerp
Muzeum motocyklů musíte vidět
SPA-HOTEL Jagdhof prezentuje jCURE
Purlife Maroc
Life-changing travel. Authentic places. Encounters. Stories. Cultural wonders. Holistic Lifestyle Changer. As an international marketing agency with the inside gen on Morocco, we open up new perspectives on this sophisticated kingdom in the Maghreb region of North Africa. Away from the mainstream. Just a heartbeat away from Europe. Pur Life Living – with our network of knowledgeable locals.
