Is your growth lacking? Are sales dropping? Is your market share dipping compared to your competitors? When you run a business, day-to-day operations do tend to take over, which can make you lose sight of the big picture, and your strategic development ultimately suffers. The disastrous knock-on effect is a loss of market visibility. The solution? Address the cause! After all, 95% of all positioning strategies focus on a strong specialisation and a specific target group – this is where you should begin. Then, create a signature product that wins over your audience with polished, precise communications on all channels and within the right markets.