Client
Spa-Hotel Jagdhof
Industry
Luxury Hospitality. Holistic Spa.
Services
Consulting. Brand Development. Communications. PR.
Full Service Agency.
Location
Austria. Tirol. Neustift im Stubaital.
Developing excellence
Claudia Reichenberger leads Spa-Hotel Jagdhof as Managing Director and establishes the property as a leading international luxury spa destination within the luxury hospitality segment.
Assumption of strategic brand management as a full-service agency to secure and further develop the resort’s long-term positioning in the premium segment.
Analysis and development of the existing positioning. Sharpening of the brand identity and consistent alignment with international target audiences.
Expansion of international visibility through strategic PR, media partnerships and consistent brand communication.
Opening of the SPA CHALET featuring 700sqm, three themed relaxation rooms, a tea bar & lounge, and a private spa suite. The architecture draws inspiration from traditional regional Stadl barn structures.
Introduction of the London-based skincare brand REN – the first hotel in Austria to feature the brand – strengthening the resort’s international spa expertise.
Establishment of a yoga retreat series with Hollywood yoga coach Krischen Hagenlochner.
The French national football team selects Jagdhof as its training base in preparation for UEFA EURO 2016.
4 Gault&Millau toques and 17 points for the Hubertus Stube, confirming the resort’s culinary excellence.
World Luxury Awards – Global Winner Luxury Wellness Hotel.
Development of the holistic jCURE concept with signature spa treatments, the proprietary culinary line jBALANCE, and the jFIT sports programme as an integrated wellbeing system.
Global Winner Best Luxury Romantic Hotel
Global Winner Best Luxury Romantic Destination Spa
Success begins with
Clarity. Concept. Strategy.
Spa-Hotel Jagdhof represents the successful evolution of a heritage luxury brand within an international competitive environment. Over more than a decade, the brand was strategically managed through a full-service approach, continuously refined and internationally established – without losing its identity. Product, communication and service offerings were consistently developed to ensure a sustainable presence in the premium segment.
The core task was not repositioning but the precise evolution of an already strong brand. The objective was to preserve the established identity while integrating carefully selected new impulses.
Brand leadership followed a clear principle: continuity as strength, innovation as a deliberate instrument. Existing qualities were refined, structured and systematically developed.
The result is a brand leadership approach that secures long-term relevance while consciously distancing itself from short-lived trends.
The product offering was systematically developed over many years. The focus lay on the continuous optimisation of the spa and wellness offering and the expansion of the experience spectrum towards a holistic spa concept.
Spaces, services and content were conceived as an integrated system. Every development followed a clear strategic logic: enhancing the guest experience, increasing length of stay and creating sustainable differentiation within the competitive landscape.
The international perception of Jagdhof was strategically developed and carefully managed over time. PR functioned not as an operational tool but as a strategic lever for positioning.
Through high-quality media relations, selective partnerships and consistent presence in relevant publications, trust was built and the brand sustainably strengthened. Reputation emerged through consistency rather than isolated measures.
The strength of the project lies in its long-term perspective. Over more than twelve years, Jagdhof was continuously analysed, refined and further developed.
Market shifts and evolving guest expectations were recognised early and integrated into the strategic leadership of the brand. The focus was not on transformation but on precise optimisation – ensuring competitiveness, stability and international relevance over the long term.
Armin & Christina Pfurtscheller, SPA-Hotel Jagdhof
- Analysis and further development of the positioning
- Safeguarding the brand identity
- Definition of the long-term brand strategy
- Continuous development of the spa and wellness offering
- Optimisation of the guest experience
- Adaptation to international market requirements
- International press relations
- Media partnerships
- Content and brand strategy
- Development and management of brand reputation
- Expansion of international target groups
- Positioning in the premium segment
- Strengthening competitive positioning
- Naming, branding and corporate design for new brands
- Website development & online marketing
- Art direction for all print materials
- Art direction for all in-house print collateral
- Annual guest magazine
- Social media management and campaigning
- PR campaigns and international press relations
- Media partnerships
- Sales and pre-sales campaigns
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More InformationThe Spa-Hotel Jagdhof in the Stubai Valley is one of the leading wellness destinations in the Alpine region and stands for an exceptional combination of Tirolean hospitality, luxurious spa offerings, culinary excellence and long-standing continuity. Surrounded by the impressive mountain scenery of the Stubai Valley, the resort brings together nature, retreat and the highest level of service to create a holistic experience.
The roots of the resort date back to 1956, when the host family Pfurtscheller laid the foundation with the opening of the Café Gletscherblick. With the construction of the Jagdhof in 1977, it became the first hotel in the region to feature an indoor swimming pool – and subsequently one of the defining five-star hotels in Tirol.
Over three generations, the resort has been continuously expanded, strategically refined and consistently developed into a holistic spa destination – guided by a clear philosophy: quality, continuity and genuine hospitality.
At the heart of the offering is a clearly structured spa system that goes far beyond traditional wellness. Covering approximately 3,000sqm, the jSPA is one of the largest and most diverse spa landscapes in Austria.
Water, heat and relaxation worlds interact seamlessly to create a comprehensive regeneration system. More than 20 bathing, sauna and relaxation experiences, indoor and outdoor pools, as well as the dedicated Spa Chalet with private retreat areas, allow both individuality and spaciousness in the overall experience.
A particular depth of content is created through the systematic integration of the wellbeing concepts jOYFUL, jCURE and jFIT.
jOYFUL represents classic spa and beauty treatments using nature-based active ingredients.
jCURE follows a holistic approach combining analysis, personalised treatments and conscious nutrition.
jFIT complements the system with movement, activation and training programmes.
Together, they form an integrated health and regeneration concept that transforms a stay from short-term relaxation into a sustainable long-term impact.
The culinary concept follows a clear strategic logic. Through the three pillars jCUISINE, jBALANCE and jGOURMET, nutrition is understood as an integral part of the overall experience.
Regional ingredients, produce from the resort’s own agriculture and international influences come together in a culinary offering that combines classical indulgence with modern nutritional approaches, appealing to both gourmet guests and health-conscious travellers.
A defining element of the Jagdhof DNA is its long-established signature events, which extend far beyond classic hotel programmes and create a strong emotional bond with the brand.
Events such as the Harley-Davidson meeting, exclusive Porsche gatherings or the renowned wine days bring together international guests, loyal regulars and enthusiast communities. They increase experiential depth, strengthen loyalty and position Jagdhof as a social meeting point within the premium segment.
These formats are not an add-on but a strategic component of the brand leadership.
Jagdhof combines three central dimensions into a coherent overall positioning:
- Alpine nature as the emotional foundation
- Spa and health expertise as the conceptual depth
- Established hospitality as the cultural identity
- Cuisine as a central expression of community and quality of life
Complemented by a strong event culture, this creates a brand that offers both retreat and social interaction, achieving an exceptionally broad emotional relevance.
Over more than a decade, strategic brand leadership has not altered these qualities but precisely refined, strengthened and internationally established them, positioning Jagdhof sustainably as one of the most relevant spa and gourmet destinations in the Alpine region.
Photos: Spa Hotel Jagdhof, Michael Huber Photography, marketing deluxe, AV-Media
We develop tailor-made strategies, concepts, brand architectures and market structures for luxury hospitality, holistic health and medical spas & resorts. From positioning and international identity to design and communication – all the way to a holistic marketing system with method and international media visibility.
Strategy begins with clarity. And with the right team.
