Client
Park Igls
Industry
Medical Spa Resort
Services
Full Service Agency
Location
Austria. Tirol. Igls.
The new operating company of Parkhotel Igls invests in the largest renovation and expansion in the resort’s long-standing history.
Destination and product development as well as internationalisation in the premium segment with a repositioning of the brand.
Development of brand architecture, positioning, storytelling as well as pre-opening communication and sales strategy.
Brand and product launch on the national and international market. Public relations. Opening event.
Expansion into the new core markets of Great Britain and the Benelux countries. Full-service communications in two languages.
Tatler Spa Trophy for Hardcore Turnaround. The first prestigious award in the United Kingdom and recognition of the brand.
Three international awards in succession: Condé Nast Traveller Readers’ Travel Awards, Tatler Spa Trophy and Condé Nast Traveller Spa Award.
For over 13 years, we consistently positioned Park Igls as lead agency and established it as a leading medical health centre.
Insight is the first step.
We turn it into success.
Those who understand health begin with insight – and achieve success. A well-founded medical concept creates the strategic foundation for sustainable positioning, economic stability and international competitiveness in the premium segment. Modern strategy development in collaboration with experts from different disciplines.
Market and competitive analyses. Location and infrastructure analysis. Demand potential. Strategic feasibility studies.
The transition from the traditional milk-and-bread roll diet to a modern, prevention- and early-diagnosis-oriented approach was achieved by shifting from symptom treatment to cause-oriented and systems-based medicine. What matters is not only a new method, but a fundamentally new medical understanding. This transformation can only succeed through the integration of different disciplines:
- Medicine & Prevention
- Nutritional Science
- Psychosomatics
- Sports and Exercise Medicine
- Data Science / Digital Health
The Park Igls Health Centre has played a significant role in the further development of the traditional Mayr cure. This is particularly evident in its medical expertise, which combines elements of complementary medicine with conventional medicine and incorporates the most advanced diagnostic methods.
The diet itself has also been further refined: a nutritious and enjoyable diet based on the latest scientific insights now takes centre stage. The guiding principle is “modified fasting with Modern Mayr Cuisine.” Its foundation lies in organically grown regional foods complemented by carefully selected herbs and spices.
A holistic view of the human body, based on the principles of Dr. F. X. Mayr, forms the core of the therapeutic approach. The focus is on identifying the root causes of illness – often in the gastrointestinal system – rather than merely treating symptoms.
To support this approach, the centre offers an experienced team of medical specialists along with a wide range of advanced diagnostic options. Through close cooperation with the University Hospital of Innsbruck and carefully selected consulting physicians from various disciplines, patients benefit from the most modern diagnostic methods. This enables the early detection and prevention of gradual complaints and chronic conditions.
- Positioning & Concept Development
Define target groups & indication groups: gastrointestinal system, metabolic system, cardiovascular system, musculoskeletal system, psycho-vegetative system, immunological system, detoxification systems
- Brand identity & storytelling
- Unique selling propositions
- Pre-opening marketing budget & planning
- Opening event / launch event
- Press relations & invitations
- Start of full operations
Bilingual communication
- Website
- Blog
- Printed materials
- Medical magazine
- Social media
- PR campaigns & media relations
- Media partnerships
- Pre-, sales- and post-sales campaigns
Success begins with
Clarity. Concept. Strategy.
From a traditional health resort to the international market leader in Modern Mayr Medicine: through targeted product refinement, clear and contemporary communication, and consistent internationalisation, a traditional health concept was transformed into a globally positioned premium brand for prevention and regeneration.
The Park Igls Health Centre is a pioneer of Modern Mayr Medicine. A holistic view of the human body based on the principles of Dr. F. X. Mayr forms the core of the diagnostic and therapeutic approach. The focus lies primarily on identifying the root causes of illness rather than merely treating symptoms. Key priorities include detoxification, cleansing and improving intestinal function.
Modern Mayr Cuisine follows the philosophy of combining natural enjoyment with culinary intelligence. Special emphasis is placed on an alkaline-oriented diet using fresh, preferably regional and organic ingredients. The timing of meals also plays an important role in maintaining a healthy diet. The Mayr physician considers key principles of nutritional therapy such as reducing carbohydrates and gluten, as well as individual intolerances. Proper chewing and slow, mindful eating improve digestion, heighten awareness of the natural feeling of satiety and support sustainable healthy nutrition.
A consistent, well designed exercise programme can help achieve equilibrium in both body and mind. 20 minutes of exercise a day is all that is needed to boost both physical and psychological resources, which is why it is integral to Modern Mayr.
The five pillars of fitness
- Heart – circulation – metabolism
- Muscle-toning – strength training
- Flexibility
- Relaxation
- Sensorimotor – coordination
Photos: Park Igls, Fred Einkemmer, marketing deluxe
We develop tailor-made strategies, concepts, brand architectures and market structures for luxury hospitality, holistic health and medical spas & resorts. From positioning and international identity to design and communication – all the way to a holistic marketing system with method and international media visibility.
Strategy begins with clarity. And with the right team.
