Online Marketing & Digital Experience
Online marketing planning & consulting. SEO & SEA. Social media management. Strategic thinking and implementation. Niche and target group-focused content creation. Efficient distribution through the integration of smart tools, intelligent technologies and smooth interfaces.
Digitalisation: The network of the now. The business ecosystem of the future. Digitalisation was yesterday, is happening right now and is shaping the future. Society, economy, culture – everything takes place within the digital network. Structures have changed. New cultures, lifestyles and economies have emerged. We are in the middle of this connective process and, as people and companies, we are what connects this network. Super-technologies, artificial intelligence. Internet and social media. Hyper-connectivity permeates all areas of life and shapes the way we live and work. It’s high time we stop seeing online marketing as a separate part of the overall marketing concept.
Online marketing is integrative and holistic: Real digital marketing. We understand the digitalised economic system in its entirety and take today’s connectivity into account with our comprehensive online marketing solutions. Offline and online are directly networked, dynamic processes within one digital marketing system. Cross-media has taken on a whole new meaning in this ecosystem – it has become the basis of all communication. This is why we provide an integrative, dynamic, cross-media solution in online marketing that spans all areas of the modern digital business ecosystem. Individualised and strategically focused on your products, your brand, your target groups and your target markets.
As a full-service agency with national and international branches and years of expertise in niche-focused, international online marketing, you have a reliable partner at your side. Offline and online are linked in all areas with us. Our employees are in real-digital exchange with a network of experts in our core markets on a daily basis, allowing us to guarantee a dynamic online presence, at the cutting edge of technology and expertise.
As a full-service agency with national and international branches and years of expertise in niche-focused, international online marketing, you have a reliable partner at your side. Offline and online are linked in all areas with us. Our employees are in real-digital exchange with a network of experts in our core markets on a daily basis, allowing us to guarantee a dynamic online presence, at the cutting edge of technology and expertise.
Shaping the Connective Future Together
We optimise our international clients’ European and global online presence and implement customised, cross-media online and offline marketing activities. Tailor-made to the respective client strategy and focused on the relevant target group. Full service in online marketing means the design, screen design, copywriting, programming and digital implementation come from a single source. In our view, brand campaigns, deals, mailings, newsletters, social media campaigns aren’t individual services, they’re aspects of a holistic cross-media, integrative marketing tool, spanning all channels in the real digital market. Distribution takes place via a systemic comprehensive solution consisting of the latest technologies via smooth interfaces.
Strategies & Concepts
We develop dynamic digital marketing concepts with customised, strategic measures and cross-media, target group-focused campaigns, based on a niche-focused business strategy. As a full-service marketing agency, we create and manage all digital communication channels, designing and implementing the online marketing campaigns and activities according to the client’s needs. From conceptualisation and planning, to SEO copywriting and online design, to analysis and controlling. Core to our strategic development is that we always use and integrate the latest technologies and tools. This continuous analysis and adaptation of technology and content lead to a maximum efficient lead output for the defined target group(s) and revenue-generating conversions.
Markets & Target Groups
Strategies and concepts are tailored to the target groups and markets defined as part of your business and product development. We provide individual target group strategies in five languages and in eight countries. Our team consists of multilingual employees with strong international backgrounds. The synergy of market and target group knowledge, technological and specialist expertise, as well as digital literacy, lead to precise, strategically positioned campaigns that hit your exact target groups instead of being scattered among the masses, resulting in real conversions and a clear positioning in the market.
Digital communication isn’t just part of our expertise and product portfolio, it’s what we do every day. The exchange within the international team and with our network enables us to analyse your clientèle and their requirements and to respond to them in a purposeful way – or to generate new needs. Our multilingual, diverse and cross-media skills in offline and online marketing enable us to act internationally, with pinpoint accuracy, and to maximise both the benefits for the client and their market presence.
Markets & Target Groups
Strategies and concepts are tailored to the target groups and markets defined as part of your business and product development. We provide individual target group strategies in five languages and in eight countries. Our team consists of multilingual employees with strong international backgrounds. The synergy of market and target group knowledge, technological and specialist expertise, as well as digital literacy, lead to precise, strategically positioned campaigns that hit your exact target groups instead of being scattered among the masses, resulting in real conversions and a clear positioning in the market.
Digital communication isn’t just part of our expertise and product portfolio, it’s what we do every day. The exchange within the international team and with our network enables us to analyse your clientèle and their requirements and to respond to them in a purposeful way – or to generate new needs. Our multilingual, diverse and cross-media skills in offline and online marketing enable us to act internationally, with pinpoint accuracy, and to maximise both the benefits for the client and their market presence.
Search Engine Optimisation – SEO
Google and the like are omnipresent anchor points and strategic benchmarks in the field of online marketing. Multilingual content for websites and blogs, campaigns and ads is always created with search engine optimisation in mind and is continuously adapted by native speakers – and digital natives – for all channels. Original, authentic content speaks to your target audience and results in real leads and conversions in your target markets. Using tools, analyses and individualised strategies, we offer optimal on-page and off-page optimisation of your online presence, both at home and abroad.
Search Engine Advertising – SEA
Search engine optimised (SEO) organic content is always supported and complemented by strategic search engine advertising (SEA). At home and abroad. Our Google Ads experts work hand in hand with the Google and SEO team. Together, we develop and implement cross-media, target group-focused strategies and campaigns that ensure the best possible performance in the search engines. But, above all, they sustainably strengthen and increase your positioning, market presence and turnover.
Social Media Marketing
Facebook, Instagram, YouTube & More
Hardly any other area of online marketing is developing as fast as social media. We create customised strategies for our clients based on the latest trends, styles and functions. From the initial concept, to the development of a campaign plan, to full management and reporting across all defined social media channels, we provide our clients with a social media presence with that wow factor. Reach and visibility are increased through paid national and international campaigns. What sets our campaigns apart from the rest? With in-depth product and market knowledge and digital communication professionals, we generate innovative and unique content to hit the bull’s eye with your target group. Social media as a digital fingerprint.
Email Marketing and Newsletters
Email marketing and newsletters remain an indispensable instrument in online marketing and an efficient way of strengthening customer relations. We place particular emphasis on the hyper-personalised and target group-specific manner in which we address recipients, whom we analyse down to the smallest detail using smart data. Client relationships are strengthened and new clients won via authentic content, target group-focused imagery and bespoke offers for targeted distribution clusters. Supported by the latest software and both smart and AI tools, which we and our partners are constantly developing, we generate individualised, partially and fully automated customised campaigns that achieve a high conversion rate within your clientèle, at the right time and without scatter loss. We have one goal – increasing your traffic and your turnover.
CMS & Content Management
Precision and creativity – two of the most important aspects of content management.
CMS & Content Management
Precision and creativity – two of the most important aspects of content management.
Web Booking Engine & Channel Management
We guarantee an ideal customer journey. To achieve this, we define and implement a bespoke technical ecosystem for each client and continuously optimise booking processes and management. We always take the compatibility and interoperability of each system into account, so as to ensure a smooth exchange of data between them. This is how digital transformation in the connective age succeeds with maximum benefit for the client.
CRM & Guest Management
Get even more out of your guest data with a CRM system. Using the combination of interests, booking behaviour and demographic characteristics you’ve gathered, you address your clientèle in the best way, supported by data, and generate more bookings. Segmentation on a new level using smart data, artificial intelligence and based on deep market, target group and product knowledge. Processed using dynamic AI tools to generate customised offers and pinpoint analyses. Develop your product further and optimise your guest relationships via smart data.
Analysis & Reporting
In-depth analysis for optimal decision-making. Through regular click behaviour, trend and data-based insight analysis, we constantly optimise conversions on websites and blogs. We use the aggregated data from all channels as a basis for ongoing strategy and concept development, as well as the precise segmentation of your target groups and core markets. Every example of marketing activity – on all channels – is analysed in detail based on years of experience, visualised on dashboards and continuously adapted. This is because only those who know their clientèle and their markets can communicate on point.
Portal Management
In the connective age, relationships and cooperation with partners in the digital ecosystem are crucial marketing tools. Also part of the online marketing solution is, therefore, cooperation with online portals that are relevant for your target groups. We analyse the portals in detail and then decide which ones are suitable for our clients and their positioning. Philosophy, reach within the target group and the partners’ presence are closely scrutinised and contribute to the decision. We review the portals at regular intervals and can thus guarantee an ideal cooperation environment for our clients.
Portal Management
In the connective age, relationships and cooperation with partners in the digital ecosystem are crucial marketing tools. Also part of the online marketing solution is, therefore, cooperation with online portals that are relevant for your target groups. We analyse the portals in detail and then decide which ones are suitable for our clients and their positioning. Philosophy, reach within the target group and the partners’ presence are closely scrutinised and contribute to the decision. We review the portals at regular intervals and can thus guarantee an ideal cooperation environment for our clients.
