Niche Destinations

a World of Stories

Welcome to Niche Destinations – our family of exquisite character hotels, heavenly hideaways, divine destinations and holistic experiences. By invitation only!

a World of Stories

A handpicked selection of lifetime experiences in unforgettable places. Depart the ordinary and embark on an authentic journey with Niche insider tips. Set out on an epicurean adventure, enjoy cultural discovery, or try a taste of adrenalin-fuelled action.

Reboot, refresh, detox in the spa and find healing for body, mind and soul. Hide away on a blissful romantic interlude. Share precious time with family and friends, enjoying nature and each other’s company. Make happiness your destination.

Extraordinary

Extraordinary
Niche Destinations is a select community of rare and beautiful travel experiences born of individuality and pioneering brilliance.

Inspiring

Inspiring
privately-owned establishments offer exciting journeys, thrilling stories and dreams made real.

Exclusive

Exclusive
by invitation only, Niche Destinations opens the door to a world of wellbeing; a shared philosophy of passionate hospitality delivers breathtaking excellence.

Authentic

Authentic
the Niche Destinations experience is rooted in a proud regional identity that runs through cuisine, décor, design and welcome.

Inimitable

Inimitable
quality without compromise, down to the last detail: fine wines, exquisite dining, life-enhancing spa treatments, convivial ambience, perfect sleep.

Extraordinary

Extraordinary
Niche Destinations is a select community of rare and beautiful travel experiences born of individuality and pioneering brilliance.

Inspiring

Inspiring
privately-owned establishments offer exciting journeys, thrilling stories and dreams made real.

Exclusive

Exclusive
by invitation only, Niche Destinations opens the door to a world of wellbeing; a shared philosophy of passionate hospitality delivers breathtaking excellence.

Authentic

Authentic
the Niche Destinations experience is rooted in a proud regional identity that runs through cuisine, décor, design and welcome.

Inimitable

Inimitable
quality without compromise, down to the last detail: fine wines, exquisite dining, life-enhancing spa treatments, convivial ambience, perfect sleep.

United in their individuality, all Niche Destinations are personally curated. Membership is strictly limited and by invitation only. Niche ‘seekers’ make incognito visits to safeguard the integrity of our promise to provide an honest and reliable selection: places with real pizzazz that surprise, excite, indulge and fire the imagination. Prepare for an experience like no other.

Our committed and passionate owner-hosts create perfect escapes that help you rebalance the body, change perspectives and inspire a new zest for life. Regional identity is key to the character of these gems; beacons of excellence with a sense of place, a commitment to the environment and sustainability, and a rich heritage manifest in every detail of décor, design, food and wine.

Niche Destinations are havens in awesome locations. Exclusive journeys made to your measure, unforgettable memories to capture and treasure.

DESTINATIONS – COLLECTIONS

JOIN THE NICHE EXPERIENCE

Niche

Whether yours is an Alpine hideaway or tastemaker, offering pioneering health highs or unique ski opportunities, a hidden cultural gem or mountain spa paradise, a family affair or a haven for love nesters – Niche Destinations offers a unique marketing concept for distinctive destinations. We provide tailor-made options with a refreshing approach to PR and distribution. When you work with Niche there are no hidden marketing or sales fees: just one charge gives you a plethora of insider’s tips!

Invite

United in their individuality, all Niche Destinations are personally curated. Unsurprisingly, we are very exacting when it comes to membership, which is strictly limited and by invitation only. Since it’s our promise to provide an honest and reliable selection of destinations with real pizzazz, our Niche ‘seekers’ make incognito visits to safeguard the integrity of our undertaking.

Cultivate

Let Niche Destinations’ international multilingual marketing and journalism teams help you tap into new markets with bespoke positioning and communication plans for your brand. Gain access to our ‘big black book’ of trade and press contacts to reach thousands of new people by means of a wide variety of marketing platforms.

Help

Our consultancy service helps you develop a vision and bespoke strategy for your brand. From beautifully written and designed experiences, stories and special offers showcasing your Niche to e-newsletters and press releases targeting your audience, our tailor-made promotional campaigns make all the right connections to ensure you reach international press influencers, important travel trade contacts and new direct bookers.

Excel

Planning a grand relaunch and want to tell the world about it? Or have a special event that you need to promote? Perhaps you’re looking to expand and internationalise your market? Our ongoing mailings, liaison with trade and press, and promotional campaigns are totally tailored to you, and the Niche Destinations focus is always on you – you are the star! Our international team of real people has a real passion for your business and we’re all about keeping things personal.