A Mind for Holistic Health
Developing a Health Brand
Marketing means many things: bringing a product to the market, building and developing a brand, exploring different markets … but the complexities behind these processes are all too often forgotten. If, for instance, we look at developing a health brand, it’s clear that marketing only works if you’ve thoroughly analysed your target group(s), understood every last detail of the market and familiarised yourself with your USPs.
What may be considered cutting-edge for your company today could be outdated by tomorrow and no longer useful as a sustainable strategy for the future. Rather than motivating customers to buy, most sectors today are more concerned with persuading them to choose their products and services over those of their competitors. This is why it’s becoming increasingly important for companies like yours to find the right partner to help strategically develop your brand and successfully bring it to the market.
Emerging Megatrends
Our in-depth knowledge, thorough market analysis and many years of expertise in the holistic approach to people have given us an edge that keeps us one step ahead when it comes to developing a health brand. Our international focus means our clients also enjoy that crucial competitive advantage.
We pay close attention to trends and megatrends, which impact all levels of society and influence businesses, institutions and people. These trends function as models, demonstrating the way the world around us is transforming and making it easier to understand highly complex structures and dynamics. 15 years ago, marketing deluxe recognised that the subject of health was a phenomenon that was migrating out of the peripheries and into the mainstream, potentially changing society and becoming a megatrend.
Our systematic observation of the national and international market enabled us to anticipate the health megatrend that exists today. This has allowed us to position our clients at the forefront of innovation, giving them a clear competitive advantage and even market leadership. Our multi-award-winning projects are proof of our vision.
Health as a
Megatrend
The subject of health has been impacting all aspects of our lives since well before the COVID-19 pandemic began. In fact, it has become a virtue, deeply ingrained in our collective consciousness and now associated with a high quality of life. So much so that it’s becoming an essential life goal. Physical and mental integrity are now key aspirational resources, and are changing our perception of health and illness.
People are now paying more attention to science and are hungry for information about healthy lifestyle choices. However, this has resulted in fresh anxieties and a strong desire to take control of their own health. This trend goes hand in hand with three significant insights:
Prevention is becoming key. At the same time, however, people are remaining fit and healthy for longer by changing their lifestyle or consuming products that are free of harmful, unhealthy and disease-causing substances. This opens up completely new markets, which need to be taken into account when developing a health brand.
Health and Fitness
So, although health is the responsibility of the individual, it should also be considered a mission for society as a whole. The various social implications caused by demographic changes in society have also manifested in a new awareness of holistic health that’s become embedded in a network of education, politics, architecture and the working environment.
In practice, developing a health brand involves four key areas:
Corporate health: Companies are recognising that avoiding stress and excessive workloads must be a key part of their strategy for ensuring employee productivity.
Medical fitness: Older people – the ‘mature market’ – is a growing and lucrative target group that is set to keep increasing in importance.
Preventive health: Access to information and a growing number of digital applications have made it more convenient than ever to record and analyse physical activities and vital data accessible, making it easier to take preventive measures.
Holistic health: As well as concerning mind, body and soul, health is also about the human environment. There is a growing awareness that the health of individuals is ultimately dependent on the health of the planet.
Marketing Deluxe Solutions
The Six Steps to a Successful Brand
01 Expertise
01 Expertise
Pioneers in the health sector
International market overview
Successful brands
02 Analysis
Companies and current markets
Target groups and products
Existing marketing concept
03 Strategy
Niche positioning
Business focus
Brand strategy development
04 Concept
Brand and product concept
Branding and brand building
Marketing concept and design
05 Workshops and Presentations
Product development
Developing a health brand
Employer branding
06 Execution
Market launch
Further brand development
Goal: market leadership
01 Expertise
Pioneers in the health sector
International market overview
Successful brands
02 Analysis
Companies and current markets
Target groups and products
Existing marketing concept
03 Strategy
Niche positioning
Business focus
Brand strategy development
04 Concept
Brand and product concept
Branding and brand building
Marketing concept and design
05 Workshops and Presentations
Product development
Developing a health brand
Employer branding
06 Execution
Market launch
Further brand development
Goal: market leadership
