Marketing Agency
Full-Service. Specialised. Niche
Change. Reframe. A new generation. Project development. Positioning. Specialisation. Niche. Full-service marketing agency. Hotels. Resorts. Holistic health. Medical. Mind style. Luxury brands.
Market Analysis and Competition
At the start of any long-term collaboration, we at marketing deluxe like to get to know our clients and build a relationship based on trust. This gives us an in-depth insight into their business, which is essential for creating a successful marketing concept. Your company’s general focus shows us the direction your marketing journey has taken so far.
Market Research
Our innovative method deals with the issues that are relevant to your company. Working alongside our market research expert, we choose a solution that is tailored specifically to you.
Aiming for High Brand Value
Focused and successful, our expertise is at the very core of everything we do. The marketing deluxe team of specialists works with you to analyse and evaluate your specific marketing situation. Based on the data we obtain, our departmental experts use the wealth of tools at our disposal to develop an effective, bespoke marketing concept.
We enhance your brand by staging your products in the best possible way, as well as by designing and implementing various change scenarios. This creates strong brand value and a positive image within the industry.
Becoming a Household Name
How do you load your brand with emotion and make it come alive? This question is at the heart of every marketing strategy. The aim is to create brand awareness. How do you find the perfect language and imagery to make your brand stand out? Which sales channel is the missing piece of your puzzle? What campaigns and promotions will increase your visibility and ratings? How do you design an umbrella brand identity? What about public relations? Can you identify the kind of artwork that appeals to your target groups? So many questions … but one thing is clear – a top ski resort requires a different marketing strategy and corporate design to a holistic health business.
We Create Brand Awareness
‘The right images and words for the right target group are based on market research segmentation techniques.’
The foundations for brand awareness are your identity, image, unique selling point and recognition value. By creating a consistent brand image with both visible components (logo, design and messages) and invisible components (values, public image, benefits and emotions), we raise awareness of your brand and make it known to your target groups. Our core messages are based on key values, needs and customer benefits. This anchors your brand firmly in the consumers’ hearts and minds as we make it come alive with a broad range of tools and our special marketing deluxe solutions .
International Growth
Markets that Deliver Results
marketing deluxe’s marketing work focuses on the most promising international markets with the greatest premium segment potential. Alongside our international team from the UK, France, Belgium and the Czech Republic, we use our broad market knowledge to develop highly individualised market strategies. By always keeping an eye on the latest developments and deepening our knowledge of customers and markets through our practice, we identify trends at an early stage and implement them in sustainable marketing and sales concepts. This enables us to continually improve your competitiveness.
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Tourism LeaderAustriaWith around 40 million overnight stays per year, Austria shows touristic class, attracting domestic and foreign visitors alike with its diversity of Alpine and natural treasures, rich cultural scene and regional delights. -
Safe and Within Easy ReachGermanyA third of all visitors to Austria come from Germany, making it one of the most important markets. Austria is positioned as an easily accessible, safe holiday destination with high standards for family, sports and activity holidays, as well as cultural and leisure trips. -
Individual GetawaysSwitzerlandSwitzerland is Austria’s third largest market for foreign tourists. Thanks to active marketing that highlights Austria’s potential as a top holiday destination, the country has been able to maintain its market share. Focusing on a target group’s holiday preferences is essential to securing Austria’s position as a year-round destination for individual getaways. -
Outdoor Pursuits and Holistic HealthUnited KingdomThe second most important foreign market in Europe. Austria is especially popular among the British during the winter thanks to guaranteed snow and an attractive infrastructure. In the summer, travellers from the UK enjoy hiking and cycling, as well as the authentic cuisine and traditions. Holistic health is a rapidly growing segment. -
Winter Sports Market LeaderBeneluxAustria is the fifth most popular travel destination among the Dutch. In the winter sports segment, the country achieves market leadership with a 55% share. The potential for Alpine/lake holidays, as well as for activity breaks featuring hiking and cycling is high. The Belgians consider Austria an ideal destination for family holidays all year round due to the country’s warm hospitality, cosy ambience and its deserved reputation as a haven for hiking, winter sports, nature and relaxation. -
Culture and Unspoilt NatureFranceThe fourth largest foreign tourism market in the EU has strong potential with high added value. Austria is seen by the French as a holiday destination with a rich cultural heritage and unique environment. This is demonstrated by the rising demand for high-quality health and activity breaks in unspoilt surroundings. -
Short-Notice TripsCzech RepublicIn the Czech Republic, Austria is seen as an ideal – and nearby – holiday destination all year round. This makes it one of Austria’s most significant neighbouring markets. -
High in Quality & LuxurySlovakiaAustria’s other neighbour, Slovakia, is an additional important market. Predominantly younger and more affluent, the Slovakian target group enjoys Austria’s high-quality tourism. Austria is a market leader in winter sports, while the summer months focus more on relaxation and activity holidays with family and friends. -
Skiing & Activity BreaksSloveniaA population of 2 million with a high proclivity for travel makes Slovenia an interesting market. Austria is a market leader as a skiing destination and for winter sports holidays. During the summer, activity and discovery holidays featuring day trips are particularly popular.
