Online Marketing – Casa.b Mogador
New Internet Presence –
the Basis for Online Marketing
Casa.b Essaouira
‘Buildings, too, are children of Earth and Sun.’ Casa.b Mogador in Essaouira, Morocco, is a historic, 18th century building that is celebrating its radiant resurrection in summer 2022 – a hidden gem and absolute insider tip for individualists and adventurers.
With architectural sensitivity, and plenty of travel and lifestyle expertise, the creative minds at Casa.b have translated a slice of Moroccan tradition into the light and airy language of the present. In keeping with the contemporary cocooning ambience, the owners have chosen a simple, short and memorable name for their maison d’hôtes: Casa.b – for Casa Bilic, Casa Boutique or Casa Blanca – perhaps a reference to the famous city of Casablanca, 4.5 hours upcoast from Essaouira, and the eponymous film starring Ingrid Bergman and Humphrey Bogart. One thing’s for sure, though … the family hospitality at Casa.b comes from the heart!
Objective: Opening and successfully positioning Casa.b Mogador on the international market.
Full Service
Integrated online marketing. Individual, multi-channel campaign planning for search, social and display. Consultation and reporting. The marketing deluxe agency provides integrated online marketing campaigns.
Project
Implementation of new Internet Presence
Distance and language pose no obstacles for us! All meetings, from design presentations to text approval, took place exclusively online and in French. We speak the same language, we have the same goût, the rest was placed in marketing deluxe’s hands! The result is a niche website that forms the basis for successful online marketing.
Prospects
The journey is the destination! With only six themed rooms, Casa.b Mogador has the potential to attract international attention as a niche specialist. When it comes to online marketing and public relations, we as an agency pull out all the stops!
