Pur Life Maroc

In a world brimming with breathtaking destinations, Morocco stands out as an enchanting tapestry of diverse landscapes, vibrant cultures, and centuries-old traditions. And now, stepping into the spotlight of travel experiences, a new venture is set to redefine the way travellers explore this mesmerising North African gem.

Welcome to Pur Life Maroc, a new travel agency in Essaouira specialising in luxury and niche travel in and around Morocco. With an unwavering passion for showcasing this beautiful country, Pur Life Maroc emerges as a beacon for immersive, authentic, and unforgettable travel experiences based on thorough knowledge of two real Moroccan experts:

Owner & Managing Director Said Boumahdi
Directrice Génerale Naima Azaroual

The ambiance buzzed with anticipation as top players from Morocco’s tourism sector gathered for the grand launch of Pur Life Maroc. The clinks of glasses reverberated through the venue as attendees mingled and indulged in a delectable buffet showcasing the rich flavours of Moroccan cuisine.

As the sun dipped below the horizon, the spotlight shifted to the stage where Claudia Reichenberger and Said Boumahdi – the visionaries behind Pur Life Maroc – took centre stage. With a passion for showcasing the soul of Morocco, they eloquently painted a vision that transcends mere travel. Pur Life Maroc isn’t just about visiting iconic destinations; it’s about curating experiences that intertwine with the fabric of Moroccan culture, immersing travellers in the authenticity and beauty of the country.

What sets Pur Life Maroc apart is its commitment to tailor-made experiences. Claudia, an aficionado of Morocco’s rich history and diverse landscapes, spoke passionately about the company’s dedication to crafting personalised programmes. These journeys promise to cater to the individual preferences of every traveller, from exploring the medinas steeped in history to embracing the vibrancy of the souks. Said emphasised Pur Life Maroc’s commitment to excellence and authenticity. The company’s partnerships with local guides, artisans, and communities are at the heart of their mission to support sustainable tourism initiatives across the country.

Naima provides a network of local heroes and partners based on more than 25 years experience as Director of Sales in leading luxury hotels in Morocco.

As the presentations concluded, the evening continued with an atmosphere charged with excitement and optimism. Guests mingled, exchanging ideas and forging new connections, all while envisioning the endless possibilities that Pur Life Maroc promised to deliver. In essence, the launch of Pur Life Maroc, travel agency in Essaouira marked the dawn of a new era in Moroccan travel. With a blend of passion, expertise, and a commitment to authenticity, the company stands poised to redefine luxury travel experiences and captivate the hearts of wanderers seeking the extraordinary.

Photocredit: ©Pur Life Maroc