Au Revoir Botanic!

We’ve Done Our Bit –
It’s Time to Let Go

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Project Development: Botanic Sanctuary Antwerp

After five years we say goodbye to the Botanic Sanctuary Antwerp, our most ambitious development project yet. We also say: ‘Job well done, Marc and Stéphanie!’ Because working with the Botanic Sanctuary Antwerp’s Managing Director, Marc Alofs, has been both a privilege and a pleasure. As he too heads for pastures new, we wish him all the best and thank him for all the challenging but super successful times!

A Shared Vision

When we first started on this project, it was a blank canvas. But together with the owners, Marc and Stéphanie, we created a game changer in luxury hospitality – the 5*****s Leading Hotels of the World Botanic Sanctuary Antwerp! Antwerp’s first 5-star superior hotel and the city’s first member of Leading Hotels of the World. Not to mention the first 5-star superior hotel in Belgium to be adorned with 4 Michelin stars!

Building Botanic

We were in the privileged position of developing the Botanic’s brand strategy, international marketing, communications, and the award-winning spa concept from scratch. Our creativity was helped by the long history of the site and its building, as well as our clear vision of an exceptional place that would offer unparalleled hospitality, extraordinarily fine taste, and the absolute apex of privacy.

Out full-services for this fledgling flagship:

  • Project and concept development from zero!

  • Strategic planning

  • Strategic business development

  • Brand positioning and full-service pre-opening marketing

  • Brand development and international brand management

  • National and international public relations

  • International communications

  • Highly successful social media management

With Marc as our client representative and sounding board, this was a joyful process. And it bore fruit – the Botanic has gained a strong brand awareness on the international market with brand reputation in focus.

Together, We Achieved So Much

A long list of impressive awards since the pre-opening in 2021: 

  • BEST HOTEL CONCEPT – Independent Show Awards 2023
  • BEST NEW HOTEL MEETINGS & EVENTS – New Hotel Awards 2023
  • HENRY’S BAR: BEST NEW HOTEL BAR – New Hotel Awards 2023
  • THE IT LIST 2023
  • BEST HOTEL DESIGN: 2nd PLACE – Hotel et Lodge 2023
  • BEST CITY SPA – SPA Star Awards 2023
  • NOMINATED: BEST CULINARY EXPERIENCE – Haute Grandeur Global Awards

  • EUROPEAN HOTEL AWARDS 2023 – Heritage Luxury Hotel Award

  • WORLD LUXURY AWARDS 2023

Best Architectural Design in Europe
Best Luxury Concept Hotel in Western Europe
Best Luxury Historical Hotel in Belgium
Best Luxury City Spa in Western Europe
Best Luxury Health & Fitness Spa in Western Europe
Best Luxury New Hotel Spa – Global Winner

  • NATIONAL GEOGRAPHIC TRAVELLER (UK) HOTEL AWARDS 2023 – Food Hero
BEST CITY SPA – SPA Star Awards 2023
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An endless stream of articles in the world’s quality media and press, including:

  • The Times, UK

  • Conde Nast Traveller, UK

  • National Geographic Traveller, UK
  • European Spa Magazine, UK
  • mrandmrssmith.com, UK

  • Conde Nast Traveler, US

  • High Life, DE

  • Elle, BE
  • L’Officiel, BE
  • Chapeau, NL
  • Best Hotels Magazine, FR
  • Connoisseur Circle, DE

  • Supper Magazine, UK

  • Hideaway, DE

  • Frankfurter Allgemeine am Sonntag, DE
  • Falstaff Travel, DE

  • Der Feinschmecker, DE

  • Playboy, CZ
  • Bojuri, Africa

  • Food + Travel Magazine, UK

  • Sette Hautestyle, CH

The Number 1 Position in Belgium

Making the Botanic a talking point in Europe and beyond

This has been a wonderful journey for us, for our client, and for the guests who now get to enjoy all the wonders the Botanic has to offer. Botanic, we bid you a fond farewell!

The 15 wonders of the Botanic:

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Photocredits: ©Jurgen Lijcops, Kris Vlegels, Pieter D’Hoop, Heikki Verdurme, Hugo Thomassen

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