The Independent Hotel Show Awards, presented on 14 March 2023 in Amsterdam, set the benchmark for luxury and boutique hotels. Winning the Best Hotel Concept of the Year represents a triumphant success for Antwerp’s first 5-star superior Leading Hotel of the World. The award-winning concept for the Botanic Sanctuary Antwerp encompasses the revitalisation of a 15th-century monastery complex with outstanding experiences for gourmets, spa aficionados, culture and design lovers, business travellers and shopping enthusiasts. Largely shaped by the hotel’s Managing Director Marc Alofs and the marketing deluxe agency, this destination development and revival project is extraordinary in scope, quality and luxury.
The Best Hotel Concept award recognises a unique, innovative concept in an independently spirited hotel destination that contributes to better service quality and an enhanced customer experience. It offers recognition for the kind of hospitality that pushes the boundaries of what a luxury hotel should be with innovation and creativity.
The Jury’s Verdict
Botanic Sanctuary has definitively put Antwerp on the map as a luxury hotel city and as a culinary destination. The combination of eye-catching design and an overwhelming amount of brilliant catering concepts make this an obvious winner. Despite all the different facilities and the enormous surface area, the hotel exudes a lot of warmth and there is a lot of attention for the guests. The entire site has a wonderful tranquillity that is in stark contrast to the bustle of the old city centre. It is a wonderful example of the reuse of monumental buildings, with respect for the past and an eye for the present. When you check in here, you only want one thing: never to leave.