marketing deluxe
Honoured
marketing deluxe Honoured
At the World Luxury Spa Awards 2026 in Bucharest, marketing deluxe was named Best Spa Development Group in Europe. Presented during the gala ceremony at the JW Marriott Bucharest Grand Hotel, the award recognises the development expertise of the internationally active group, headquartered in Schwaz, Tirol, Austria.
Longevity has become one of the defining trends shaping the future of the wellness and hospitality industry. However, marketing deluxe has been developing medical and holistic spa and health concepts for more than two decades. Led by Founder and CEO Claudia Reichenberger, the group takes an approach that goes beyond individual treatments or technologies, focusing instead on the identity, medical profile and commercial potential of each destination.
Whether developing a new destination from the ground up or transforming an existing hotel, marketing deluxe applies an integrated methodology that brings together location and market analysis, feasibility studies, medical and holistic health concepts, product and programme development, guest journey design, organisational structures and operational implementation. Medicine, therapy, nutrition, movement and regeneration are seamlessly integrated with hospitality, operations, branding and international market development.
The company’s international portfolio includes Park Igls, European Ayurveda Resort Sonnhof, Mount Med Resort, Plunhof Spa & Acqua Minera, Botanic Sanctuary Antwerp and Van Oys Maastricht Retreat with Oysana Spa & Sports. Mount Med Resort was named Global Spa of the Year in 2025, while Oysana Spa & Sports received three World Luxury Spa Awards in 2026, including the global title of Best Luxury Health & Fitness Spa. In total, marketing deluxe and its clients received 19 World Luxury Awards in 2026.
marketing deluxe is an internationally active strategy, development and marketing agency specialising in luxury hospitality, longevity, medical and holistic spas. For more than 25 years, the agency has supported hotels, resorts, destinations, institutions and investors across every stage of development – from strategic positioning and concept development to brand architecture, guest journey design, operational implementation, international communications, PR, marketing and market expansion. The agency’s goal is to create distinctive, credible and commercially sustainable hospitality and health destinations with lasting international relevance.
Established in South Africa in 2006 by former hotelier Brandon Lourens, the World Luxury Awards are among the most prestigious international accolades recognising excellence across the luxury hospitality, gastronomy, spa and travel industries. Alongside the Hotel Awards, the organisation introduced the Spa Awards in 2010, the Restaurant Awards in 2015 and the Travel Awards in 2020. Winners are determined through a three-week public voting process involving international guests, travellers and industry professionals, with more than 300,000 votes cast in 2026.
