Success begins with clarity. Concept. Strategy.
True success grows from a clearly defined market position.

Consulting & development

Q: Foundations

What does consulting include within the T-I-N-G model? Consulting involves the development of the strategic foundation of a project or brand – from target audiences, market definition and positioning to offer structure and growth strategy. When is consulting useful? Whenever clarity is missing or a strategic realignment is required – for example in the case of new projects, repositioning, acquisitions, or growth phases.

Q: Strategy & Content

Which topics are addressed in consulting? Typical topics include positioning, target audiences, market analysis, offer structure, differentiation and strategic development. Is consulting also relevant for existing businesses? Yes. For established brands, consulting often focuses on refining positioning, strengthening differentiation, further development, or adapting to new market conditions.

Q: Implementation & Impact

What is the outcome of a consulting process? The result is a clear strategic foundation: a defined positioning, a structured offer matrix, a branding architecture, clearly defined target audiences and a roadmap for the next steps. How does consulting differ from marketing or branding? Consulting defines the strategic foundation. Branding, communication and marketing build on this foundation and implement the strategy in a targeted way.

Q: Applications

Is consulting also relevant for pre-opening projects? Yes – particularly so. In these cases, the entire strategic foundation of a project is defined. Who is consulting particularly suitable for? For operators, investors, developers and brands seeking to clearly position their concept and develop it sustainably and successfully.

Clarity is the most valuable asset in strategy

We develop strategic foundations and concepts for luxury hospitality, holistic health and medical resorts and spas – precise, structured and holistic, with a clear focus on positioning, differentiation and sustainable growth.

With the T-I-N-G Model, we create the strategic basis for all further steps: brand, marketing, communication and international visibility.

Holistic Expertise & Practical Know-How

Our interdisciplinary team of experts in hospitality, consulting, marketing, communication and design, together with our strategic technology and AI partners, combines strategy, concept development and implementation planning into an integrated, holistic approach – both well-grounded and operationally effective.

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Strategy defines direction

Many projects do not fail because of execution, but because of a lack of clarity:

No clear strategy
Unclear positioning
An undefined or weak product concept
Undifferentiated, interchangeable offerings
Contradictory communication
Inefficient marketing
Lack of strategic market focus

What strong strategy needs

A strong strategy does not emerge in a vacuum. Consul-T-I-N-G Deluxe means resolving ambiguity and defining a clear strategic direction. The result is a precisely developed positioning concept with clearly defined parameters

The outcome of a clear strategy

A clear strategic product and brand core

Based on your strengths and development potential

Clearly defined target audiences

Enabling you to address your guests precisely, relevantly, and distinctively

A differentiated product offering

Clearly structured and understandable for defined markets and audiences

Strategic market diversification

Creating a stable, diversified and growth-oriented business model

A distinctive visual identity

Positioning your brand clearly and recognisably

Tailored communication

Ensuring a clear brand promise and consistent messaging across all channels and markets

Realistic perspectives

With a clear vision, a structured roadmap, and defined development steps

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The T-I-N-G consulting framework

Our approach: Structured clarity – holistic strategy

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Target. Identity. Network. Growth

T – Target

Defining your strategic focus

Strategy begins with defining the right targets.

We analyse

Target audiences and market segments
Demand potential
Competitive environment
Location and infrastructure potential
Market positioning and market diversification
Opportunities and differentiation potential
Strengths and weaknesses
Potential and areas of ambiguity

I – Identity

Defining what makes you different

A strong brand is built through clear differentiation.

We develop

Positioning and brand core
Offer structure and product logic
Key differentiating factors
Brand promise and profile
Strategic narratives
International market matrix

Positioning and brand core
Offer structure and product logic
Key differentiating factors
Brand promise and profile
Strategic narratives
International market matrix

N – Networking

Structuring your strategic environment

Success emerges from the interaction of market, partners and context.

We analyse and define

Market environment and competitive dynamics
Relevant markets and channels
Strategic cooperation potential
Positioning within the industry landscape
Interfaces with communication and distribution

G – Growth

Designing your development path

Strategy must be translated into development.

We define

Growth areas and potential
Development phases and priorities
Strategic roadmaps
Decision frameworks for the next steps
Connections to marketing, communication and PR

Growth areas and potential
Development phases and priorities
Strategic roadmaps
Decision frameworks for the next steps
Connections to marketing, communication and PR

Consulting services

Market & Feasibility

Market and competitive analysis
Location and infrastructure analysis
Demand potential assessment
Strategic feasibility analysis

Concept Development

Development of new concepts
Refinement of existing offerings
Portfolio and product logic
Experience design at a strategic level

Positioning & Strategy

Brand and product positioning
Target audience and market definition
Differentiation strategy
Offer and service structure

Pre-Opening Strategy

Strategic preparation of new projects
Positioning prior to market entry
Definition of offer and target audience structure
Foundation for marketing and PR processes

Repositioning

Strategic realignment of existing brands
Refinement of brand profile and offering
Adaptation to new markets and target audiences
Strategic roadmap for implementation

Consulting for…

Pre-Opening

Strategic development and positioning of new projects through to market launch.

Luxury Hospitality

Development and differentiation of concept, brand, and product offering within a competitive landscape.

Holistic Health

Structuring complex offerings, developing tailored narratives and defining clear positioning.

Medical Resorts & Spas

Connecting medical expertise with clearly differentiated and internationally relevant positioning.

marketing deluxe Consulting Luxury Hospitality

Luxury Hospitality Positionings

More than 25 years of brand and concept development and positioning within the international premium hospitality and gastronomy sector.

25+

marketing deluxe Consulting Holitsic Health

Holistic Health Concepts

Over 20 years of strategic development and positioning of complex holistic health and spa concepts with international reputation.

20+

marketing deluxe Consulting Medical Health

Medical Spa Concepts

More than 20 years of experience in the strategic development, positioning and international orientation of medically based health concepts.

20+

Strategy Development

Over 50 years of combined experience in brand, product and corporate strategy development, as well as operational implementation in international markets.

25+

Strategic lead
Claudia Reichenberger

Claudia Reichenberger stands for strategic clarity in luxury hospitality, holistic health and medical spa concepts. With more than 20 years of experience in the development, positioning and management of sophisticated health and spa operations, she combines operational expertise with strong strategic competence.

As the former director of a five-star spa hotel, she understands the requirements of international premium markets as well as the structural and economic challenges of complex hospitality and health concepts. Her focus lies on clear positioning, differentiated offer structures and strategic market alignment from a holistic perspective.

Focus: Positioning, offer structure and international market alignment as the foundation for sustainable growth.

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Why T-I-N-G deluxe?

Strategic consulting with clear structure and substance
25 years of expertise in luxury hospitality, holistic health and medical spas
Holistic consulting from analysis to implementation
Development of clear decision frameworks and strategic roadmaps
A solid foundation for branding, communication, marketing and PR

We do not develop concepts for their own sake.
We create strategic clarity on which sustainable growth can be built.

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FAQs

Foundations

What does consulting include within the T-I-N-G model?
Consulting involves the development of the strategic foundation of a project or brand – from target audiences, market definition and positioning to offer structure and growth strategy.

When is consulting useful?
Whenever clarity is missing or a strategic realignment is required – for example in the case of new projects, repositioning, acquisitions, or growth phases.

Strategy & Content

Which topics are addressed in consulting?
Typical topics include positioning, target audiences, market analysis, offer structure, differentiation and strategic development.

Is consulting also relevant for existing businesses?
Yes. For established brands, consulting often focuses on refining positioning, strengthening differentiation, further development, or adapting to new market conditions.

Implementation & Impact

What is the outcome of a consulting process?
The result is a clear strategic foundation: a defined positioning, a structured offer matrix, a branding architecture, clearly defined target audiences and a roadmap for the next steps.

How does consulting differ from marketing or branding?
Consulting defines the strategic foundation. Branding, communication and marketing build on this foundation and implement the strategy in a targeted way.

Applications

Is consulting also relevant for pre-opening projects?
Yes – particularly so. In these cases, the entire strategic foundation of a project is defined.

Who is consulting particularly suitable for?
For operators, investors, developers and brands seeking to clearly position their concept and develop it sustainably and successfully.

Branding

Visual identity and brand-specific expression

Communication

Communi-
cation

Strategic communication and brand management

International PR

Internation-
al PR

International visibility and reputation

Marke-T-I-N-G

Marke-
T-I-N-G

Demand, performance and growth

Internationalisation

Internatio-
nalisation

Culturally precise. Strategically considered. Globally effective.