{"id":5625,"date":"2026-03-09T14:56:18","date_gmt":"2026-03-09T13:56:18","guid":{"rendered":"https:\/\/www.marketing-deluxe.at\/web2025\/lookbook\/"},"modified":"2026-04-15T12:15:17","modified_gmt":"2026-04-15T10:15:17","slug":"lookbook","status":"publish","type":"page","link":"https:\/\/www.marketing-deluxe.at\/en\/lookbook\/","title":{"rendered":"Lookbook"},"content":{"rendered":"

Selected Projects. Proven Impact. Luxury Hospitality. Holistic Health. Medical Spas & Resorts.<\/h1><\/div><\/div><\/div>
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Have a look book<\/h1><\/div><\/div><\/div><\/div><\/div>

Project Management<\/h4><\/div>

Heritage and modernity in synergy: From castle to hotel?<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Stepping into 2024<\/h4><\/div>

Fusing history with environmental consciousness and a design-led aesthetic gives rise to a new era at Schloss Mitterhart: Eco Chic Home<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Brand Identity<\/h4><\/div>

Combining visual, emotional and perceptual traits to define and distinguish the brand<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Branding<\/h4><\/div>

A corporate visual identity consists of five main components<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

S-Media<\/h4><\/div>

The perfect place to build an audience, share teasers<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Project Vision Statement<\/h4><\/div>

Crafting a clear vision to show the direction of the project and what the end goal is<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Development & Positioning<\/h4><\/div>

Creating Benelux’s leading sustainable destination hotel: The Gardens of Maastricht<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Creating a Unique & Memorable Brand<\/h4><\/div>

Ready to start your business<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Coming Soon<\/h4><\/div>

How to create awesome coming soon page<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Brand Identity<\/h4><\/div>

Your personality is your business card<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Content Marketing<\/h4><\/div>

Launching a new brand and a strong corporate publishing strategy by curating content and design.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Brand Repositioning<\/h4><\/div>

The purpose is, quite simply, to reposition \u2026 Website, social channels, printed collaterial<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

B2B Marketing<\/h4><\/div>

Content for the buyer’s journey: Awareness. Interest. Consideration. Intent. Evaluation. Conversion.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Publishing<\/h4><\/div>

Give your audience a new avenue to experience<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Brand Recognition<\/h4><\/div>

Strenghten your brand with a lifestyle approach<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Every Story has a Beginning<\/h4><\/div>

Our vision has come true: development, positioning, communications<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Project Development<\/h4><\/div>

5-year development & pre-opening. 15 outlets. Best Hotel Concept of the Year 2023<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Love Conquers All<\/h4><\/div>

Best destination wedding spot in Europe<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

All Roads That Lead to Success<\/h4><\/div>

\u2026 have to pass through hard work<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Born to Win<\/h4><\/div>

Best New Hotel Meetings & Events 2023<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Stargazing Gastronomy<\/h4><\/div>

2023 \u2013 4 Michelin stars under 1 roof at Botanic Sanctuary Antwerp<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Born to Shine<\/h4><\/div>

We turned vision into reality: 5-Star Superior Leading Hotels of the World<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Health Development<\/h4><\/div>

Botanic Health Spa & Club
\nAward-winning spa & product development<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Business Concept<\/h4><\/div>

Around a niche! Building Botanic\u2019s concept store<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Spa Award Winner 2023<\/h4><\/div>

Botanic Health Spa & Club \u2013 SPA Star Award Germany<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

World Luxury Hotel Awards 2023<\/h4><\/div>

Best Luxury Garden Resort in Europe. Best Luxury Gourmet & Scenic View Hotel in Germany<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Hotel Plunhof<\/h4><\/div>

Spa development since 2015<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

marketing deluxe<\/h4><\/div>

Representing the very best and finest<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Europe\u2019s Best Ayurveda<\/h4><\/div>

Corporate branding & publishing<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Brand Positioning Ayurveda Resort Mandira<\/h4><\/div>

More than a tagline or a fancy logo<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

It\u2019s a New World<\/h4><\/div>

Holistic Ayurveda & Beyond \u2013 brand & product \u2013 full service<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Successful PR<\/h4><\/div>

Boost your business<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Media Relations<\/h4><\/div>

For Ayurveda Resort Mandira<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Luxury Event Marketing<\/h4><\/div>

SPA-Hotel Jagdhof \u2013 since 2013<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Development & Positioning<\/h4><\/div>

SPA-Hotel Jagdhof
\nBusiness relationship for 25 years<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Unique Brand Identity<\/h4><\/div>

The face of SPA-Hotel Jagdhof<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Long-Term Winner<\/h4><\/div>

World Luxury Awards 2023<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Employer Branding<\/h4><\/div>

Strategy & concept<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Hotel Opening of the Decade<\/h6><\/div><\/i><\/div><\/div><\/div><\/div>
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Employer Branding<\/h4><\/div>

A grandmaster guide for Mount Med Resort<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Development. Positioning. Communications.<\/h4><\/div>

Full-service since 2018<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Building Mountain Health<\/h4><\/div>

From vision to reality since 2018<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Mountain Health Medical Spa<\/h4><\/div>

Ongoing development<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Digital Marketing<\/h4><\/div>

Game changer for healthcare<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Brand Ambassador<\/h4><\/div>

Simon Taxacher and 5-star Hotel Rosengarten<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

From 0 to hero<\/h4><\/div>

Brand development \u2013 positioning \u2013 PR Simon Taxacher 2009 \u2013 2023<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Corporate Communications<\/h4><\/div>

Food & travel for Hotel Restaurant Rosengarten<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

15 Years<\/h4><\/div>

Media relations for Hotel Rosengarten<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Brand Personality<\/h4><\/div>

Definitely yes!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Family Branding<\/h4><\/div>

Belgium\u2019s first 5-star superior hotel<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Print Me<\/h4><\/div>

Concept \u2013 Text \u2013 Layout \u2013 Design \u2013 Uniqueness au point<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Publish Me<\/h4><\/div>

More than 7 years targeted PR for La Butte aux Bois<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Doctor\u2019s Brand<\/h4><\/div>

Creating La For\u00eat by Dr Bullens<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Spa Development<\/h4><\/div>

Belgium\u2019s leading Spa Retreat<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Mayr Clinic<\/h4><\/div>

Digital marketing from 2008-2021<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Modern Mayr Medicine & Park Igls<\/h4><\/div>

Development. Positioning. Communications. 2008-2021<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Special Interest PR<\/h4><\/div>

Public relations from 2008-2021<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Health Journalism<\/h4><\/div>

Two languages. 2008-2021<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Marketing & Sales<\/h4><\/div>

Building a trusted brand. 2008-2021<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Brand Identity<\/h4><\/div>

Shop and retail branding<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Developing a Niche Destination<\/h4><\/div>

Exploring Morocco with your private concierge<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Pur Life Maroc<\/h4><\/div>

Creating a handpicked selection of experiences<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Pur Life Maroc<\/h4><\/div>

Travel Made to Measure<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Pur Life Maroc<\/h4><\/div>

Event marketing in Essaouira<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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Mylife Changer<\/h4><\/div>

Brand identity. Brand image. Brand personality.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Mylife Changer<\/h4><\/div>

Strategy & concept development for medical retreats and holistic destination spas<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Multimedia Film & Video Production<\/h4><\/div>

Taking the business of our clients to the next level<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Event Marketing<\/h4><\/div>

Showcasing success<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Winning Concept<\/h4><\/div>

Mylife Changer \u2013 Best City Spa 2023<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

La Butte aux Bois<\/h4><\/div>

Building Belgium\u2019s first 5-star superior hotel<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Relais & Ch\u00e2teaux La Butte aux Bois<\/h4><\/div>

Luxury event marketing. Representing our Niche Destinations collection<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Building Mountain Health<\/h4><\/div>

Ground-breaking ceremony for one of the largest investment projects<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Event Marketing<\/h4><\/div>

Opening Luxury Concept Store<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Private Event<\/h4><\/div>

Featuring Dom P\u00e9rignon<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Europe\u2019s Best Ayurveda<\/h4><\/div>

Corporate communications & publishing for Ayurveda Resort Sonnhof<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Development. Positioning. Communications.<\/h4><\/div>

Full-service for 13 years. Both Ayurveda Resort Sonnhof & European Ayurveda<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Creating Brand Identity<\/h4><\/div>

Shop and retail branding for Ayurveda Resort Sonnhof<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Health Journalism<\/h4><\/div>

Ayurveda for health<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Healing Retreats<\/h4><\/div>

By Gabrielle Scharnitzky<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Brand Development<\/h4><\/div>

From hotel to niche spa<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

HeART Work<\/h4><\/div>

Healthy product development. Creating brand awareness.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Spa Consulting<\/h4><\/div>

Holistic spa consulting, spa marketing & spa development since 2015<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Corporate Identity<\/h4><\/div>

Logo \u2013 Brand \u2013 Design \u2013 from 0 to 2020<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Spa Consulting<\/h4><\/div>

Product development Tschuggen Group spa experience<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

From Schlosshotel to 5 Stars<\/h4><\/div>

5 years brand development, international marketing & public relations<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Sustainable and Eco-Friendly Hotel Concept<\/h4><\/div>

One of the first in Austria. Green from brand to soul \u2013 product development \u2013 positioning \u2013 PR \u2013 corporate identity \u2013 more than 9 years<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Became a Leader in Serfaus-Fiss-Ladis<\/h4><\/div>

From family affair to business success. Full service 2009-2018<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Farm to Table<\/h4><\/div>

Hotel & Restaurant marketing<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Fit For Life<\/h4><\/div>

Creating a Community Platform<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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Brand Development<\/h4><\/div>

Consulting \u2013 development \u2013 design \u2013 PR since 2018 for Dollenberg Resort<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Heure Bleue Palais in Essaouira \u2013 Morocco<\/h4><\/div>

International press & public relations \u2013 artwork \u2013 transcreation<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Art of Medical Aesthetics<\/h4><\/div>

Brand communications \u2013 corporate design<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

We Know PR!<\/h4><\/div>

International press relations<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Niche Arts<\/h4><\/div>

The beauty of travel and style<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Niche Highs<\/h4><\/div>

Brand development \u2013 product placement \u2013 artwork \u2013 PR: 2008-2018<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Alpine Holistic Development<\/h4><\/div>

Product and corporate design. Corporate communications<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Happy Branding<\/h4><\/div>

Full-service contract 2007-2022<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Stay Connected<\/h4><\/div>

App concept \u2013 content \u2013 corporate design<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Spa Menu<\/h4><\/div>

Creating the Moving Mountains spa concept<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Retreat & Fly<\/h4><\/div>

Umbrella brand development \u2013 positioning \u2013 product development<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Singer Sporthotel & SPA<\/h4><\/div>

Brand development \u2013 corporate identity \u2013 positioning \u2013 PR \u2013 sales: 2008-2019<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

TEM<\/h4><\/div>

Development with a woman at its heart: from the Middle Ages to 2021<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

In Caps!<\/h4><\/div>

GROSSARLER HOF: 2012-2021<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Simply TOP HOCHGURGL<\/h4><\/div>

Consulting \u2013 positioning \u2013 PR \u2013 sales: until 2021<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Hotel Associations<\/h4><\/div>

Presented by field experts in luxury hospitality<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Extraordinary PR<\/h4><\/div>

Press \u2013 public relations \u2013 consulting: from 0 to hero<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

World of European Ayurveda<\/h4><\/div>

From 0 to global \u2013 full service: 2009 \u2013 2020<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Holistic Healer<\/h4><\/div>

Gabrielle Scharnitzky<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Building Transform Retreats<\/h4><\/div>

Heal your soul<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Botanic Health Spa<\/h4><\/div>

Developing the Best City Spa 2023<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Have a book!<\/h4><\/div>

Strategy \u2013 corporate design \u2013 deluxe editing<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

The Way to Your Customer\u2019s Heart \u2026<\/h4><\/div>

\u2026 is through great corporate design<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Wine Time<\/h4><\/div>

On and offline<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Sunrising Concept<\/h4><\/div>

Concept \u2013 editing \u2013 corporate development \u2013 layout<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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Diamonds are Forever<\/h4><\/div>

Celebrating our 15th anniversary<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Private Event at Botanic Sanctuary Antwerp<\/h4><\/div>

Our 15th anniversary event for our most valued customers<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Most Valued<\/h4><\/div>

marketing deluxe leadership TEAMD<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

High Performance<\/h4><\/div>

That lead to success<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Healthy Future<\/h4><\/div>

Developing intelligent healthness<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Healthness in Development<\/h4><\/div>

Flagship<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Brand Identity design<\/h4><\/div>

Logo, website, magazine, \u2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Spa Consulting<\/h4><\/div>

Unique product development \u2013 niche positioning \u2013 PR: since 2014<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Web Concept & Content<\/h4><\/div>

Healthy real-estate positioning and development<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Healthy Future<\/h4><\/div>

Developing intelligent healthness<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div><\/div>\n[fusion_builder_next_page]<\/p>\n","protected":false},"excerpt":{"rendered":"

[fusion_builder_next_page][fusion_builder_next_page][fusion_builder_next_page][fusion_builder_next_page][fusion_builder_next_page]<\/p>\n","protected":false},"author":1,"featured_media":5623,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-5625","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nDevelopment Lookbook | Hospitality | Holistic Health & Medical<\/title>\n<meta name=\"description\" content=\"Development Lookbook: Projects & insights into brand development and positioning in luxury hospitality, holistic health & medical\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketing-deluxe.at\/en\/lookbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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