{"id":6294,"date":"2026-03-18T09:43:58","date_gmt":"2026-03-18T08:43:58","guid":{"rendered":"https:\/\/www.marketing-deluxe.at\/web2025\/portfolio\/schlosshotel-fiss\/"},"modified":"2026-04-15T12:17:31","modified_gmt":"2026-04-15T10:17:31","slug":"schlosshotel-fiss","status":"publish","type":"avada_portfolio","link":"https:\/\/www.marketing-deluxe.at\/en\/portfolio\/schlosshotel-fiss\/","title":{"rendered":"Schlosshotel Fiss"},"content":{"rendered":"

Client<\/p><\/div><\/div><\/div>

Schlosshotel Fiss<\/p><\/div><\/div><\/div>

Industry<\/p><\/div><\/div><\/div>

Luxury Hospitality. Family. Wellness. Ski.<\/p><\/div><\/div><\/div>

Services<\/p><\/div><\/div><\/div>

Consulting. Strategic Marketing & Positioning. International PR. Sales Development.<\/p><\/div><\/div><\/div>

Location<\/p><\/div><\/div><\/div>

Austria. Tirol. Fiss.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

2016\u20132020. Strategic consulting for the 5-star classification. Positioning and international establishment of Schlosshotel Fiss as a 5-star hotel. Focus on brand profiling, international sales structures, culturally sensitive communication, PR and sustainable market expansion as an alpine luxury family, wellness and ski destination.<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>

Unveiling creativity<\/h1><\/div><\/div><\/div>
\"marketing<\/span><\/div><\/div><\/div>
\"marketing<\/span><\/div><\/div><\/div><\/div><\/div>

Internationalisation in the alpine premium segment<\/h1><\/div>

International-
\nisation in the alpine premium segment<\/p><\/h1><\/div><\/div><\/div>

5-star classification<\/div><\/div>

Strategic consulting to achieve 5-star classification.<\/p>\n<\/div>

2016<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Development & positioning<\/div><\/div>

Repositioning as an alpine luxury 5-star family, wellness and ski destination. Establishment of a strategic corporate communication framework.<\/p>\n<\/div>

2016<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
International PR<\/div><\/div>

Development of targeted media relations through press trips and media partnerships in the DACH region, UK, BENELUX and Eastern Europe.<\/p>\n<\/div>

2016<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Publishing & brand assets<\/div><\/div>

Production of high-quality magazines, price lists and sales materials tailored to the premium segment.<\/p>\n<\/div>

2017<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Eastern Europe market expansion<\/div><\/div>

Expansion into Czech Republic, Slovakia and Poland. Building brand visibility and market presence through international multi-channel marketing and PR.<\/p>\n<\/div>

2017<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Sales development<\/div><\/div>

Development of new distribution channels and international partnerships.<\/p>\n<\/div>

2018<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Beef Club launch<\/div><\/div>

Introduction of the new steak and fine-dining concept to strengthen the premium culinary segment.<\/p>\n<\/div>

2019<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
International establishment<\/div><\/div>

Sustainable positioning and reputation-building in Europe\u2019s key markets.<\/p>\n<\/div>

2019<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>

Success begins with
\nClarity. Concept. Strategy.<\/p><\/h2><\/div>

With the achievement of the 5-star classification in 2016, Schlosshotel Fiss entered its next strategic development phase. The objective was to clearly refine the new level of quality, translate it into a strong brand identity and establish the hotel internationally as a leading alpine luxury family, wellness and ski destination.<\/p>\n

The focus was on maintaining the 5-star classification and subsequently implementing a precise positioning strategy, building relevant core markets, strengthening international PR, developing sales structures and optimising all communication touchpoints. This process transformed exceptional quality into a strong, internationally visible premium brand.<\/p>\n<\/div>

<\/i><\/i><\/span>Strategic positioning & brand elevation<\/span><\/a><\/div><\/div>
\n

After the first milestone \u2013 achieving the 5-star classification \u2013 the focus shifted to strategically translating this new level of quality into a clear international market positioning.
\nThe objective was to position the hotel not only as a high-end holiday property, but as a leading alpine luxury family, wellness and ski destination. The brand identity was sharpened around four key pillars: alpine elegance, family excellence, outstanding spa expertise and ski-in & ski-out access as a strong differentiating feature.
\nThis transformation turned an excellent hotel into a clearly profiled international premium brand with strong recognition value.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>International PR & media relations<\/span><\/a><\/div><\/div>
\n

The international perception of Schlosshotel Fiss was developed through strategic PR, high-quality media partnerships and culturally sensitive communication.<\/p>\n

Key markets included DACH, the UK, BENELUX and Eastern Europe. In addition to classical press relations, international press trips, editorial collaborations and targeted story placements were implemented.<\/p>\n

A key success factor was the precise linguistic and cultural adaptation of communication. Content was not simply translated but developed specifically for each market \u2013 emotionally precise, brand-consistent and optimised for the respective audiences.<\/p>\n

The result was an international brand presence built on relevance, trust, sustainability and quality rather than volume.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Sales development & international growth<\/span><\/a><\/div><\/div>
\n

Beyond communications, sales development and market expansion were central priorities. The goal was to open new distribution channels and strengthen international occupancy.
\nMarket-specific sales strategies were developed, partner networks established and existing markets systematically expanded.
\nKey focus markets included:<\/p>\n