{"id":5912,"date":"2026-03-12T17:52:21","date_gmt":"2026-03-12T16:52:21","guid":{"rendered":"https:\/\/www.marketing-deluxe.at\/web2025\/portfolio\/spa-hotel-jagdhof\/"},"modified":"2026-04-15T12:18:51","modified_gmt":"2026-04-15T10:18:51","slug":"spa-hotel-jagdhof","status":"publish","type":"avada_portfolio","link":"https:\/\/www.marketing-deluxe.at\/en\/portfolio\/spa-hotel-jagdhof\/","title":{"rendered":"Spa Hotel Jagdhof"},"content":{"rendered":"

Client<\/p><\/div><\/div><\/div>

Spa-Hotel Jagdhof<\/p><\/div><\/div><\/div>

Industry<\/p><\/div><\/div><\/div>

Luxury Hospitality. Holistic Spa.<\/p><\/div><\/div><\/div>

Services<\/p><\/div><\/div><\/div>

Consulting. Brand Development. Communications. PR.<\/strong>
\nFull Service Agency.<\/strong><\/p><\/p><\/div><\/div><\/div>

Location<\/p><\/div><\/div><\/div>

Austria. Tirol. Neustift im Stubaital.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

2012\u20132024. Strategic full-service agency for Spa-Hotel Jagdhof in the Stubai Valley. Continuous development of brand, product and communication. Expansion of international reputation and positioning within the premium wellness and holistic spa segment.<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>
Unveiling creativity<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>

Developing excellence<\/h1><\/div><\/div><\/div><\/div><\/div>
Operational leadership<\/div><\/div>

Claudia Reichenberger leads Spa-Hotel Jagdhof as Managing Director and establishes the property as a leading international luxury spa destination within the luxury hospitality segment.<\/p>\n<\/div>

Before 2008<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Start of full service<\/div><\/div>

Assumption of strategic brand management as a full-service agency to secure and further develop the resort\u2019s long-term positioning in the premium segment.<\/p>\n<\/div>

2012<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Strategic refinement<\/div><\/div>

Analysis and development of the existing positioning. Sharpening of the brand identity and consistent alignment with international target audiences.<\/p>\n<\/div>

2012<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
International positioning<\/div><\/div>

Expansion of international visibility through strategic PR, media partnerships and consistent brand communication.<\/p>\n<\/div>

2013<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Regeneration in a new dimension<\/div><\/div>

Opening of the SPA CHALET featuring 700sqm, three themed relaxation rooms, a tea bar & lounge, and a private spa suite. The architecture draws inspiration from traditional regional Stadl barn structures.<\/p>\n<\/div>

2014<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
jOYFUL<\/div><\/div>

Introduction of the London-based skincare brand REN \u2013 the first hotel in Austria to feature the brand \u2013 strengthening the resort\u2019s international spa expertise.<\/p>\n<\/div>

2015<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Alpine yoga retreats<\/div><\/div>

Establishment of a yoga retreat series with Hollywood yoga coach Krischen Hagenlochner.<\/p>\n<\/div>

2015<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Allez-allez<\/div><\/div>

The French national football team selects Jagdhof as its training base in preparation for UEFA EURO 2016.<\/p>\n<\/div>

2016<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Gourmet award<\/div><\/div>

4 Gault&Millau toques and 17 points for the Hubertus Stube, confirming the resort\u2019s culinary excellence.<\/p>\n<\/div>

2019<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Global reputation<\/div><\/div>

World Luxury Awards \u2013 Global Winner Luxury Wellness Hotel.<\/p>\n<\/div>

2020<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Holistic spa<\/div><\/div>

Development of the holistic jCURE concept with signature spa treatments, the proprietary culinary line jBALANCE, and the jFIT sports programme as an integrated wellbeing system.<\/p>\n<\/div>

2022<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
World Luxury Awards<\/div><\/div>

Global Winner Best Luxury Romantic Hotel
\nGlobal Winner Best Luxury Romantic Destination Spa<\/p>\n<\/div>

2023<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\"marketing<\/span><\/div><\/div><\/div>

Success begins with
\nClarity. Concept. Strategy.<\/p><\/h2><\/div>

Spa-Hotel Jagdhof represents the successful evolution of a heritage luxury brand within an international competitive environment. Over more than a decade, the brand was strategically managed through a full-service approach, continuously refined and internationally established \u2013 without losing its identity. Product, communication and service offerings were consistently developed to ensure a sustainable presence in the premium segment.<\/p>\n<\/div>

<\/i><\/i><\/span>Strategic brand leadership<\/span><\/a><\/div><\/div>
\n

The core task was not repositioning but the precise evolution of an already strong brand. The objective was to preserve the established identity while integrating carefully selected new impulses.
\nBrand leadership followed a clear principle: continuity as strength, innovation as a deliberate instrument. Existing qualities were refined, structured and systematically developed.
\nThe result is a brand leadership approach that secures long-term relevance while consciously distancing itself from short-lived trends.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Product & experience development<\/span><\/a><\/div><\/div>
\n

The product offering was systematically developed over many years. The focus lay on the continuous optimisation of the spa and wellness offering and the expansion of the experience spectrum towards a holistic spa concept.
\nSpaces, services and content were conceived as an integrated system. Every development followed a clear strategic logic: enhancing the guest experience, increasing length of stay and creating sustainable differentiation within the competitive landscape.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Reputation & international PR <\/span><\/a><\/div><\/div>
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The international perception of Jagdhof was strategically developed and carefully managed over time. PR functioned not as an operational tool but as a strategic lever for positioning.
\nThrough high-quality media relations, selective partnerships and consistent presence in relevant publications, trust was built and the brand sustainably strengthened. Reputation emerged through consistency rather than isolated measures.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Optimisation & market relevance <\/span><\/a><\/div><\/div>
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The strength of the project lies in its long-term perspective. Over more than twelve years, Jagdhof was continuously analysed, refined and further developed.
\nMarket shifts and evolving guest expectations were recognised early and integrated into the strategic leadership of the brand. The focus was not on transformation but on precise optimisation \u2013 ensuring competitiveness, stability and international relevance over the long term.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

\"marketing<\/span><\/div><\/div><\/div>
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Coming together is a beginning, staying together is progress, and working together is success. What one cannot achieve alone, we achieved together.<\/div><\/div>

Armin & Christina Pfurtscheller, SPA-Hotel Jagdhof<\/p><\/div>

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Strategy \/ Development \/ Communication<\/div><\/div>
<\/i><\/i><\/span>Strategic brand leadership<\/span><\/a><\/div><\/div>
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