{"id":5468,"date":"2026-03-12T11:38:18","date_gmt":"2026-03-12T10:38:18","guid":{"rendered":"https:\/\/www.marketing-deluxe.at\/web2025\/portfolio\/park-igls\/"},"modified":"2026-04-15T12:19:25","modified_gmt":"2026-04-15T10:19:25","slug":"park-igls","status":"publish","type":"avada_portfolio","link":"https:\/\/www.marketing-deluxe.at\/en\/portfolio\/park-igls\/","title":{"rendered":"Park Igls"},"content":{"rendered":"

Client<\/p><\/div><\/div><\/div>

Park Igls<\/p><\/div><\/div><\/div>

Industry<\/p><\/div><\/div><\/div>

Medical Spa Resort<\/p><\/div><\/div><\/div>

Services<\/p><\/div><\/div><\/div>

Full Service Agency<\/p><\/div><\/div><\/div>

Location<\/p><\/div><\/div><\/div>

Austria. Tirol. Igls.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

Pioneer of Modern Mayr Medicine. Method for prevention and early diagnosis. Internationally awarded medi-spa. Leading in holistic medical diagnostics. Individually tailored movement, nutrition and regeneration concepts.<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>
Unveiling creativity<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>
\"marketing<\/span><\/div><\/div><\/div>
\"marketing<\/span><\/div><\/div><\/div><\/div><\/div>
Project start<\/div><\/div>

The new operating company of Parkhotel Igls invests in the largest renovation and expansion in the resort\u2019s long-standing history.<\/p>\n<\/div>

2008<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Consulting<\/div><\/div>

Destination and product development as well as internationalisation in the premium segment with a repositioning of the brand.<\/p>\n<\/div>

2008<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Brand & pre-opening<\/div><\/div>

Development of brand architecture, positioning, storytelling as well as pre-opening communication and sales strategy.<\/p>\n<\/div>

2009<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Lead agency<\/div><\/div>

Brand and product launch on the national and international market. Public relations. Opening event.<\/p>\n<\/div>

2009<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
New markets<\/div><\/div>

Expansion into the new core markets of Great Britain and the Benelux countries. Full-service communications in two languages.<\/p>\n<\/div>

2010<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Milestone<\/div><\/div>

Tatler Spa Trophy for Hardcore Turnaround. The first prestigious award in the United Kingdom and recognition of the brand.<\/p>\n<\/div>

2011<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Breakthrough<\/div><\/div>

Three international awards in succession: Cond\u00e9 Nast Traveller Readers\u2019 Travel Awards, Tatler Spa Trophy and Cond\u00e9 Nast Traveller Spa Award.<\/p>\n<\/div>

2013-2015<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Lead agency<\/div><\/div>

For over 13 years, we consistently positioned Park Igls as lead agency and established it as a leading medical health centre.<\/p>\n<\/div>

2021<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\"marketing<\/span><\/div><\/div><\/div>

Insight is the first step.
\nWe turn it into success.<\/h2><\/div>

Those who understand health begin with insight \u2013 and achieve success. A well-founded medical concept creates the strategic foundation for sustainable positioning, economic stability and international competitiveness in the premium segment. Modern strategy development in collaboration with experts from different disciplines.<\/p>\n<\/div>

<\/i><\/i><\/span>Consulting \u2013 market & feasibility<\/span><\/a><\/div><\/div>
\n

Market and competitive analyses. Location and infrastructure analysis. Demand potential. Strategic feasibility studies.<\/p>\n

The transition from the traditional milk-and-bread roll diet to a modern, prevention- and early-diagnosis-oriented approach was achieved by shifting from symptom treatment to cause-oriented and systems-based medicine. What matters is not only a new method, but a fundamentally new medical understanding. This transformation can only succeed through the integration of different disciplines:<\/p>\n