{"id":5295,"date":"2026-03-05T09:06:57","date_gmt":"2026-03-05T08:06:57","guid":{"rendered":"https:\/\/www.marketing-deluxe.at\/web2025\/portfolio\/botanic-sanctuary-antwerp\/"},"modified":"2026-04-15T12:20:04","modified_gmt":"2026-04-15T10:20:04","slug":"botanic-sanctuary-antwerp","status":"publish","type":"avada_portfolio","link":"https:\/\/www.marketing-deluxe.at\/en\/portfolio\/botanic-sanctuary-antwerp\/","title":{"rendered":"Botanic Sanctuary Antwerp"},"content":{"rendered":"

Client<\/p><\/div><\/div><\/div>

Botanic Sanctuary Antwerp<\/p><\/div><\/div><\/div>

Industry<\/p><\/div><\/div><\/div>

Luxury Hospitality<\/p><\/div><\/div><\/div>

Services<\/p><\/div><\/div><\/div>

Full Service Agency<\/p><\/div><\/div><\/div>

Location<\/p><\/div><\/div><\/div>

Belgium. Antwerp.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

2021. Europe\u2019s most spectacular hotel opening. A monastery. Reborn as an icon of luxury. Transformed into a 5-star superior Leading Hotel of the World. 108 rooms & suites. 3 Michelin-starred restaurants. Botanic Health Spa with its own apothecary. 14 worlds of experience. 20,000sqm.<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>
Unveiling creativity<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>

From monastery to 5* superior<\/h1><\/div><\/div><\/div>
\"marketing<\/span><\/div><\/div><\/div>
\"marketing<\/span><\/div><\/div><\/div><\/div><\/div>
Project start<\/div><\/div>

Where it all began: a quiet monastery in the middle of Antwerp\u2019s Botanical Garden.<\/p>\n<\/div>

2019<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Development<\/div><\/div>

A solid feasibility study and strategic destination development lay the foundation.<\/p>\n<\/div>

2020<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Brand & pre-opening<\/div><\/div>

The completion of the vision: brand architecture and brand development during the pre-opening phase.<\/p>\n<\/div>

2021<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Soft opening<\/div><\/div>

The brand launch marks the transition from development to lived reality.<\/p>\n<\/div>

2022<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Opening<\/div><\/div>

With a globally oriented communication strategy, the brand\u2019s journey begins, generating attention far beyond Europe.<\/p>\n<\/div>

2023<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
A rain of stars<\/div><\/div>

Dreams come true! Four MICHELIN stars shine over Botanic Sanctuary Antwerp.<\/p>\n<\/div>

2023<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Best Hotel Concept<\/div><\/div>

Independent Hotel Show Awards<\/p>\n<\/div>

2023<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Best New Hotel Bar<\/div><\/div>

It\u2019s bar o\u2019clock! Henry\u2019s Bar wins at the New Hotel Awards.<\/p>\n<\/div>

2023<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Best New Hotel Meetings & Events<\/div><\/div>

A global benchmark for the meeting and business centre at Botanic Sanctuary Antwerp.<\/p>\n<\/div>

2023<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Best City Spa<\/div><\/div>

At the Spa Star Awards, the Botanic Health Spa was named winner.<\/p>\n<\/div>

2023<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
World Luxury Hotel Awards<\/div><\/div>

Best Architectural Design in Europe
\nBest Luxury Concept Hotel in Western Europe
\nBest Luxury Historical Hotel in Belgium<\/p>\n<\/div>

2023<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
World Luxury Spa Awards<\/div><\/div>

Best Luxury City Spa in Western Europe
\nBest Luxury Health & Fitness Spa in Western Europe
\nBest Luxury New Hotel Spa – Global Winner<\/p>\n<\/div>

2023<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\"marketing<\/span><\/div><\/div><\/div>

Success begins with
\nClarity. Concept. Strategy.<\/p><\/h2><\/div>

Success does not begin with execution, but with clarity. We analyse markets, define potential and develop well-founded concepts as the strategic foundation for sustainable positioning, economic viability and international competitiveness in the premium segment.<\/p>\n<\/div>

<\/i><\/i><\/span>Consulting \u2013 market & feasibility<\/span><\/a><\/div><\/div>
\n

Market and competitive analyses. Location and infrastructure analysis. Demand potential. Strategic feasibility studies.<\/p>\n

The story began in the 13th century (1238), when the Sint-Elisabeth Hospital with its adjoining monastery was founded on land outside the city walls of Antwerp. From the very beginning, the site was not a traditional religious refuge but a place of care, healing and compassion, run by religious communities following the Rule of St. Augustine.<\/p>\n

A central element of the site\u2019s historical identity is the monastic apothecary, closely linked to the development of medicinal botany.<\/p>\n