{"id":4966,"date":"2026-03-06T13:18:30","date_gmt":"2026-03-06T12:18:30","guid":{"rendered":"https:\/\/www.marketing-deluxe.at\/web2025\/portfolio\/mount-med-resort\/"},"modified":"2026-04-15T12:19:44","modified_gmt":"2026-04-15T10:19:44","slug":"mount-med-resort","status":"publish","type":"avada_portfolio","link":"https:\/\/www.marketing-deluxe.at\/en\/portfolio\/mount-med-resort\/","title":{"rendered":"Mount Med Resort"},"content":{"rendered":"

Client<\/p><\/div><\/div><\/div>

Mount Med Resort<\/p><\/div><\/div><\/div>

Industry<\/p><\/div><\/div><\/div>

Medical Spa & Resort. Luxury Hospitality.<\/p><\/div><\/div><\/div>

Services<\/p><\/div><\/div><\/div>

Consulting. Development. Pre-Opening. Interim Management. Full-Service Agency.<\/p><\/div><\/div><\/div>

Location<\/p><\/div><\/div><\/div>

Austria. Tirol. Wildsch\u00f6nau.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

2023. An 850-year-old tithe barn is transformed into an international medical flagship. Mount Med combines integrative medicine, longevity, alpine nature and a holistically developed operational concept into an evidence-based health resort in the premium segment.<\/div><\/div><\/div><\/div><\/div><\/div>
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Unveiling creativity<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>
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From tithe barn to international medical flagship<\/h1><\/div><\/div><\/div>
\"marketing<\/span><\/div><\/div><\/div>
\"marketing<\/span><\/div><\/div><\/div><\/div><\/div>
Project initiation<\/div><\/div>

Development of the strategic concept paper, investor brochure and presentation. Research and workshops on the medical concept.<\/p>\n<\/div>

2019<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Development<\/div><\/div>

Creation of an integrative medical resort concept based on prevention, diagnostics, cellular health, movement, nutrition, mental health and regeneration.<\/p>\n<\/div>

2022<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Project start<\/div><\/div>

Groundbreaking ceremony for the transformation of an 850-year-old tithe barn in the Wildsch\u00f6nau into a health resort with international ambitions.<\/p>\n<\/div>

2021<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Brand & product development<\/div><\/div>

Establishing the positioning between evidence-based medicine, sustainable transformation and alpine retreat. Development of brand, storytelling, product architecture, service logic and experience worlds.<\/p>\n<\/div>

2022<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Operational concept & HR management<\/div><\/div>

Development of the complete operational concept including organisational structure, operational logic, guest journey, health concierge system, recruiting, HR planning and the functional integration of medicine, spa, hospitality and F&B.<\/p>\n<\/div>

2023<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Pre-opening & interim management<\/div><\/div>

Support during the pre-opening phase with operational steering, process development, coordination of interfaces and interim management.<\/p>\n<\/div>

2024<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Opening<\/div><\/div>

Launch as an evidence-based health resort featuring the Mylife Changer\u00ae methodology, integrative diagnostics, a 3,500sqm medical spa and a curated health hospitality system.<\/p>\n<\/div>

2024<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Chalet Collection<\/div><\/div>

Opening of the exclusive Chalet Collection \u2013 private high-end hideaways designed for guests seeking privacy, discretion and dedicated health services.<\/p>\n<\/div>

2025<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Global recognition<\/div><\/div>

HIDEAWAYS AWARDS
\n<\/strong>Best New Medical Resort 2025<\/p>\n

SPA Star Awards
\n<\/strong>Best Medical Spa Konzept<\/p>\n

The Sunday Times
\n<\/strong>World\u2019s 50 Best Spas<\/p>\n

Cond\u00e9 Nast Traveller
\n<\/strong>Readers\u2019 Choice Awards Top 20 Europe<\/p>\n<\/div>

2025<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
World Luxury Awards<\/div><\/div>

Overall Winner Global Spa of the Year<\/p>\n

Global Winner Luxury Medical Resort<\/p>\n

Global Winner Luxury Medical Spa<\/p>\n

Global Winner Health & Wellness Cuisine<\/p>\n<\/div>

2025<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Falstaff Spa Guide<\/div><\/div>

Best New Opening Austria<\/p>\n

Cond\u00e9 Nast Spa Guide <\/strong><\/p>\n

Health-Span Hero<\/p>\n<\/div>

2026<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Successful strategic exit<\/div><\/div>

Successful sale of the brand following its holistic development, strategic positioning and international market establishment.<\/p>\n<\/div>

2026<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\"marketing<\/span><\/div><\/div><\/div>

Success begins with
\nClarity. Concept. Strategy.<\/p><\/h2><\/div>

A historic place does not become successful through design alone, but through a precisely developed overall system. Mount Med combines a unique medical concept, a coherent product architecture, an integrative operational model, and a comprehensive brand and marketing strategy into an evidence-based health destination with clear international differentiation.<\/p>\n<\/div>

<\/i><\/i><\/span>Consulting & concept development<\/span><\/a><\/div><\/div>
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The development of Mount Med did not begin with a spa, but with a fundamental strategic question: How can health be reimagined in the premium segment \u2013 evidence-based, transformative and economically sustainable? The starting point was the combination of an 850-year-old tithe barn with a forward-looking medical tourism concept. History was not used decoratively, but as an identity-shaping framework for a new health model. From this emerged a concept that integrates prevention, cellular health, diagnostics, movement, nutrition and regeneration into a holistic system. Mount Med was therefore developed not as a conventional wellness hotel, but as a clearly positioned medical flagship \u2013 with a preventive longevity focus and strong relevance for the international health market.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Product, brand & experience design<\/span><\/a><\/div><\/div>
\n

The Mount Med brand, with Mylife Changer\u00ae at its core, was developed as a transformational brand. Naming, storytelling, design and communication follow a clear logic: precision over pathos, substance over spectacle. At the same time, the product itself was developed in its full depth: 10 buildings forming a functional health architecture, 7 historic monastery rooms, 39 rooms and suites, a Chalet Collection with 14 chalet suites, as well as a Medical Spa, Diagnostics, Ortho & Physio, Health Concierge, Fitness Loft, Health Bar, iCOOK Atelier and Aurea Fine Dining. Each area fulfils a defined role within the overall positioning. The result is not a loosely assembled resort offering, but a curated health experience architecture that connects diagnostics, transformation and sustainable lifestyle change. Alongside the medical programme and a coherent guest journey, particular emphasis was placed on translating the health concept into the interior design, creating an immersive and holistic overall experience.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Operational concept, HR & organisational development<\/span><\/a><\/div><\/div>
\n

Mount Med was not only strategically conceived but also operationally developed from the ground up. The entire operational concept was built around the specific requirements of an integrative health resort: interfaces between medicine, diagnostics, spa, nutrition, movement and hospitality had to be functionally orchestrated. This included the development of the organisational structure, role profiles, team logic, guest journey, health concierge processes, operational standards and the entire HR architecture. Recruiting, team building, training and the cultural anchoring of the brand were integral parts of the project. In this way, a strong idea was transformed into a sustainable and operationally viable business model. Particularly in the medical segment, differentiation lies not only in the concept itself but in the ability to unite medical expertise, service quality and operational precision into one consistent experience.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Pre-opening, interim management & go-to-market<\/span><\/a><\/div><\/div>
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The market entry was managed as a holistic operational and strategic process. During the pre-opening phase, the concept was refined, the service architecture structured, team development supported, key operational processes tested, and central areas brought into operation. In addition, the project included interim management responsibilities \u2013 not only in an advisory capacity but with active operational involvement during the development phase. At the same time, communication, PR, media relations, pre-sales and the overall market launch were strategically managed and implemented. The goal was not a one-time opening moment, but a stable and sustainable transition into full operations. The international visibility and numerous high-profile awards demonstrate that not only the brand and product succeeded, but the entire system of positioning, operations and market presence.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

\"marketing<\/span><\/div><\/div><\/div>
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\u201cA unique conceptual foundation guided our approach from the very beginning. It formed the basis of our design work and shaped every phase of the architectural process. The goal was to create a retreat that offers guests from around the world regeneration, strength and inspiration. Close collaboration with Claudia Reichenberger, the developer of the operational concept, made it possible to conceive architecture, design and functionality as a holistic system from the outset. This ensured that each individual area could be precisely aligned and consistently designed to support the overall guest experience.\u201d<\/p><\/div><\/div>

Uli Kamolz-Weber, Weber Design<\/p><\/div>

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\u201cAs part of the Mount Med Resort project in Wildsch\u00f6nau, we supplied the spa, beauty and wellness equipment as well as medical products for the medical spa area. The resort combines modern medical diagnostics, prevention programmes, movement therapy and holistic treatments into an innovative health and longevity concept. We are particularly pleased that our equipment contributes to the high-quality treatment and therapy offerings of this health resort.
\nWe especially appreciated the professional and collaborative partnership with Ms Reichenberger and marketing deluxe GmbH, which made the successful realisation of this project possible.\u201d<\/p><\/div><\/div>

Lukas Hamberger, Hamberger Cosmetic GmbH<\/p><\/div>

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\"marketing<\/span><\/div><\/div><\/div><\/div><\/div>
\"marketing<\/span><\/div><\/div><\/div>
\"marketing<\/span><\/div><\/div><\/div><\/div><\/div>
\"marketing<\/span><\/div><\/div><\/div>